Nigeria moves to develop creative industry

Solomon Chung, Abuja

The creative industry is a veritable tool for unity, peace and harmonious co-existence in Africa.

Nigeria’s Minister of Information and Culture, Lai Mohammed said this when members of the Africa Music Award (AFRIMA), paid him a courtesy visit in Abuja, ahead of the 2016 award ceremony.
According to him, the creative industry has changed the fortunes of many countries in the world and Nigeria as well as other African countries cannot be different.
“As a country, Nigeria recognises the potentials of the creative industry, and that is why the Federal Ministry of Information and Culture is doing everything to move the industry from the margins to the mainstream in a bid to diversify the economy away from oil. The creative seems the fastest to give instant result in that regard…
The creative industry in Africa has been under exploited. In other to contribute our quota in developing the industry, we will support the Africa Music Award,” he explained.
The minister also stated that once the Digital Switch Over of broadcasting succeeds, the fortune of the industry would be better because it would put a stop to piracy in Africa.
“Once the Digital Switch Over, DSO, in broadcasting meets the June 2017 deadline, the creative industry will benefit a lot. The DSO will change the entire eco system in the industry especially creating millions of jobs for our young creatives in areas of content production, distribution, and many others,”Mohammed stressed.
According to him, the creative industry has changed the fortunes of many countries in the world and Nigeria, as well as other African countries cannot be different.
The leader of the delegation, Ms. Angela Martins who is the head of Culture Department at the Africa Union, AU, Commission in Ethiopia said the purpose of the visit was to strengthen the linkage between Nigeria and AFRIMA.
Ms. Martins stated that the AU sent her to seek the support of Nigeria in preparation of the 2016 AFRIMA, holding in Lagos State in November.
“According to him, the creative industry has changed the fortunes of many countries in the world and Nigeria as well as other African countries cannot be different.
“AFRIMA and AU have been partners since 2014 and the continental body believes that AFRIMA is the best platform to help the AU in implementing policies for the promotion of culture,”she explained.
The minister accepted to assist AFRIMA in the 2016 award ceremony and asked broadcast stations to assist the body in the area of publicity.
Present at the meeting were the Director General of Voice of Nigeria, Nigeria Television Authority, News Agency of Nigeria as well as the representative of the Director General of the Federal Radio Corporation of Nigeria.