Advertisers pledge more commitment to Nigeria’s economic development

Timothy Choji, Abuja

The Association of Advertising Agencies of Nigeria AAAN, has pledged support for the Buhari administration’s initiatives on national unity, anti-terrorism, anti-corruption and local content programmes.

The President of the Association, Mr Kayode Oluwasona who stated this while speaking to State House Correspondents after meeting with Vice President Yemi Osinbajo added that the association has a vital role to play in resuscitating Nigeria’s economy, as its own support of government’s diversification plans.

“Through us creating awareness and educating the consumer, right choices would be made, more products would be produces and that will generate more employment and then the reflation of the economy may not necessarily have to come from the injection of funds from external sources,” he said.

He added that a strong case was made during the meeting with the Vice President, for the setting up of a Council for advertising practitioners in the country.

“When the Council is not there, our industry actually suffers a lot. We will not have responsible and descent adverts as expected because it is the Council that will drive that,” Mr Oluwasona explained.

Mr Oluwasona said they were fulfilled after meeting the Vice President because it gave them a lot of hope as an Association.

Earlier, Nigeria’s Vice President, Professor Yemi Osinbajo stated that the time has come to advocate for values and virtues that will move the nation forward

He says this is a vital step that President Muhammadu Buhari has the required personal credibility to champion.

Speaking on the need for a national reorientation campaign that matches the Change agenda and activities of the President Buhari, Vice President Yemi Osinbajo said all hands must be on deck, as the country improves on its image.

Professor Osinbajo stated that President Buhari’s honesty, integrity and credibility are values that would rekindle greatness in Nigerians, as his personal qualities have made him a good advocate of the kind of values the country needs.

He disclosed that the National Orientation Agency is already developing a framework for the reorientation campaign that would further bring the country into limelight.