Nigeria Professional Football League (NPFL) broke into the international sponsorship market with the signing of a Memorandum of Understanding between the League Management Company (LMC) and United Kingdom’s leading global sport drinks maker, iPro Sport International Limited (ISIL).
The MoU, which is subject to sign off of national distributors agreements and other regulatory approvals was executed in London on Wednesday, June 7 with the LMC represented by the Chairman, Shehu Dikko and iProsport represented by the Managing Director, Mr. Thomas Garrad.
The deal is said to be the biggest natural ingredients sports drink football sponsorship in the African continent and NPFL is the first league on the continent to be associated with iProsport all natural ingredients Sports drink. The tenure of the MOU is for 5 years.
It is considered a major breakthrough and an international recognition and endorsement of the steady growth recorded by the LMC in the revival of the Nigeria Professional Football League, improved quality of administration, the quantum leap in followership around the arenas and the media.
LMC chairman Shehu Dikko describes iProsports’ entry as “a strong message to businesses in Nigeria to embrace the ‘Buy Nigeria’ campaign. It can stimulate the economy and create more jobs through the football industry. It certainly will add impetus to bringing back the lost glory of our football”.
“The possibilities in this deal is huge because the NPFL will stand to gain incremental fees for every bottle of iProsport drink sold in the Nigerian market and the beauty is that this is coming from a company that is yet to start operations in the country when we have those reaping big profits from the Nigerian market taking out money abroad to fund clubs and create jobs there”, Dikko said further of the deal.
With this deal, iProsport will thus become the Official Supplier of isotonic sport drinks to the NPFL and the 20 NPFL Clubs for a fee of £1.5 pounds paid to NPPL for every pack (consisting of 12 bottles) of iProsport drink supplied to the Nigerian Market with a target to commence with a shipment of minimum of 213,333 packs which guarantees NPFL a fee of £320, 000 British Pounds (about N165.4m) when fully activated.