The Federal Government is working with the private sector to make major festivals in the country attractive to domestic and foreign tourists and to promote the events to the top cadre of global festivals.
The minister of Information, Culture and Tourism Lai Muhammed made the disclosure in Offa, Kwara State, at the 2016 edition of the ”Íjakadi Festival”, a traditional wrestling event that dates back to the 14th century.
The Minister, who was represented by Mr. Raphael Arulogun, General Manager of NTA Ilorin, said the starting point is to train the managers of the festivals, which include the Ijakadi Festival.
”As you may be aware, the training of Festival Managers is contained in the Memorandum of Understanding (MoU) that we signed with the British Council. Also included in another MoU which we signed with the Tony Elumelu Foundation is the need to ensure that festivals like Ijakadi are not just a mere jamboree but also a source of economic empowerment for the people, in terms of injecting foreign exchange into the economy and creating jobs, especially for the communities in which such festivals are situated,” he said.
The minister said the beneficiaries of the partnership with the private sector would include major festivals like the Abuja Carnival, which will be made to achieve their full potentials and become household names like the Edinburgh International Festivals, the Rio Carnival in Brazil and the Notting Hill Festival in London, adding: ”Our ultimate aim is to ensure that our festivals are among the top 20 festivals in the world.”
He announced that in order to allow prospective visitors to Nigeria to plan their trips around our festivals, ”we will be releasing, early in the New Year, a Calendar of Festivals across the country. Once this is done, a tourist coming to Nigeria can then plan his or her trip around any of the festivals. We believe that this is one of the best ways to attract global visitors to our festivals and help to make them viable entities”
The Minister hailed the organisers of the ”Ijakadi Festival” for reviving and sustaining the age-long event which, he said, not only reinforces the community’s tradition of strength and determination, but also addresses the notion of equality among all the indigenes of Offa.