Nigeria’s National Orientation Agency NOA, has urged the media to support the campaign on essential family practices initiated by the agency in partnership with UNICEF.
Mr. Zubairu Galadima, NOA Director in Kaduna State made the appeal in Zaria at the opening of a four-day review meeting on the programme, organised for media executives.
He said that the campaign was to encourage families’ access vital healthcare services and adopt best sanitation habits to enhance their wellbeing.
Mr. Galadima noted that the media had so far, contributed immensely in sensitising the public on vital health issues including access to antenatal services, HIV/AIDS care and safe sanitation practices.
He however said that the efforts must be strengthened through the development of essential media content to reach more people at the grassroots.
The director stressed that as the building blocks of the society, the media must make it a part of their social responsibility to enlighten the public and promote campaigns aimed at enriching the lives of the people.
Galadima also solicited the support of Nigerians to the `Change Begins With Me’ campaign of the Federal Government, meant to strengthen individual conduct, patriotism and national development.
In a remark, Margaret Duniya, UNICEF Communication Officer, Kaduna Field office, said the essential family practice project was on course and had enjoyed tremendous support of the media.
She said that the review meeting was aimed at exploring what has been achieved so far since the launch of the campaign and develop new
The meeting would review progress made by the media houses in the three states on Facts For Life action plan, update knowledge and skills of media practitioners, develop media plans and monitoring framework.
“It wiil provide an opportunity for UNICEF to leverage additional airtime and space from the media in favour of children in 2017”, she said