The world is eager and ready to pay for creative contents coming from Nigeria and as such, the country must be on alert to take advantage of this glorious moment, the country’s Information and Culture Minister Alhaji Lai Mohammed has said.
Alhaji Mohammed urged Nigerian creative industry to make the product of the right quality and accessible to all.
He also revealed that in developing the Nigerian creative industry, Mass creation of jobs, skilled development, Provision of key infrastructure that will encourage local and foreign investments is the deliberate focus of the government.
He disclosed these at the official launching of the much awaited reality TV show, “My Africa” in Lagos, South West Nigeria.
Alhaji Mohammed also said formalising and growing the export of all aspects of the industry so that it becomes a significant foreign exchange earner for the country is another area the government was targeting.
“My Ministry has the responsibility for the entire breadth of the Creative industries – Film, Radio, TV, Music, Arts, Production, Advertising etc. Therefore, we are being called upon to chart a part for the development of our creative industries.
The free fall of oil prices is a blessing in disguise as it is pushing and teaching us to harness all our natural and creative resources to build a new economy that will not be dependent on just natural resources.”
He described the upcoming TV reality show (My Africa) as the type of production that is needed at this time, because it create jobs, educates the people and promotes other aspects of the economy.
“By the time we are concluding the ongoing digitisation of the broadcast industry, we will have opened up several revenue and marketing pipes for monetisation of such shows and a window to the world,” Mohammed disclosed.