National Council for Arts and Culture promotes Nigeria’s economy

By  Ekene Okafor, Lagos


The Director General of National Council for Arts and Culture NCAC, Segun Runsewe has presented Nigeria’s Cultural map at the induction ceremony of Ambassador Designates and Consuls-Generals  held in Abuja.

The cultural map was presented with detailed and focal attention on state by state Cultural festivals and time of celebrations.

Speaking on the rich Nigerian Culture and its potentials to diversify the economy, and attract foreign investment, Mr. Runsewe enjoined all the envoys to be in the forefront of promoting and engaging the many foreign nations and their people about the robust and rich Nigerian Cultural economy.

L-R Nigerian Ambassador to Congo, Amb. Suleiman Umar, Director General National Council for Arts and Culture Otunba Olusegun Runsewe & President , World Craft Council, Otunba Olusegun Runsewe and Nigerian Ambassador to the Bolivarian Republic of Venezuela with Concurrent Aereditutior to the Republic of Columbia & the Republic of Ecuador Amb. Oluwadare Awoniyi

He noted that the 36 states have very rich, unique and diverse Cultural attributes and Contents which cannot be easily found anywhere in the world.

According to the DG of  NCAC who is also the President Africa Region World Craft Council WCC,  Nigerian Arts and Crafts sector is a  gold mine waiting to be fully discovered and tapped for export.

Runsewe therefore expressed the determination and readiness of NCAC to partner with all the new envoys to promote and market Nigerian Cultural festivals and destinations abroad as soon as possible.

“We have shown over the years that Nigerian Culture has the capacity to enthrone peace and Promote harmony to a world troubled by many irritations and uncertainty. It is within your call to put this attributes to the use of Nigeria and your hosts for the good of mankind.

 “Our culinary skills and fashion is another strategic attraction to which most nations and peoples you are posted would want to know more and appreciate,”  he explained.

Runsewe stated that Nigerian indigenous languages totalling over 450, spoken across the length and breath of the country, stands as veritable evidence of Nigerian uniqueness in the map of black Africa and the world in general.

 “These are basic diplomatic ingredients and Cultural values that can be used effectively to tell a refreshing story about Nigeria and help change the negative narratives of Nigerians and Nigeria abroad,” he added.

After the presentation applauded by the” new class” of envoys, Runsewe also presented  Nigerian branded mufflers, note pads, Promotional materials, Laptop bags facemasks made from local fabrics and file  jackets.


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