Ace Kannywood star, Ali Nuhu has says his endorsement by Checkers Custard as their new brand Ambassador is a big plus for the entertainment industry in Nigeria.
He said it would open more opportunities for him, in addition to going on set to act films.
Nuhu made the statement during his unveiling as Brand Ambassador of Checkers Custard, held in Tahir Gust Palace, Kano.
He said; “For the entertainment Industry, it’s a big plus because when brands are coming to sign celebrities, it is like opening doors for them to have more opportunities because it is not all about just going on set to act films.”
Nuhu said he would do everything possible to ensure that the products is widely accepted.
“Celebrities are selected as ambassadors because of their large followers and companies hopes to use that advantage to promote their products so I’m going to do my very best.
“I’m a Nigerian and I’m so much into anything that has to do with indians and that spirit of brotherhood led me to have a chit-chat with them and got to understand we are people of common interest,”he explained.
He enjoined consumers to patronise the product, as they are affordable ranging from family size to medium size and sachets, stressing the items are healthy for both the young and the old.
Ali has over 500 films to his cap in Nigeria’s Kannywood/Nollywood entertainment industry in Hausa and English languages with millions of followers.
The Managing Director, Checkers African Limited, makers of Checkers Custard in Nigeria, Mr Karan Checker said the choice of Ali Nuhu as the new brand Ambassador was because of his reputable personality and as a king in the entertainment industry in Nigeria.
He said; “When brands decide to align with celebrities, it is always a hard task but with Ali Nuhu it wasn’t a difficult one, it was a natural easy choice and a smooth process that took little thinking.
“Such is the beauty of having a strong and reputable personality like Ali Nuhu. He is undisputably, the king of the industry and the best in his category.
“Today, we are proud to identify and associate with him and have decided to join forces with him because he’s an actor with millions of fans with great impact in the society.”
Mr.Karan described their product Checkers Custard as the best in terms of quality and taste in Nigeria
He said; “The raw materials used for it’s production are of highest standard in the world and follow best manufacturing practices in Nigeria.
“The product is dominantly made up of carbohydrate and other essential ingredients that gives instant relief to hunger and nourishes the body. It is recommended for both the young and old.”
Checkers Africa Limited, producers of Checkers Custard Vanilla, Banana and Milk 3-in-1 and Checkers Garri, commenced operations in Ikorodu, Lagos in 2018 with branches employing hundreds of Nigerians.
Mercy Chukwudiebere
