British Renowned Fashion Designer Mary Quant Dies At 93
Fashion designer Dame Mary Quant has died aged 93, her family has announced.
A statement from her family said she “died peacefully at home in Surrey, UK this morning”.
Dame Mary was credited with popularising the mini-skirts that helped define the Swinging ’60s.
Her family said she was “one of the most internationally recognised fashion designers of the 20th Century and an outstanding innovator”.
“She opened her first shop Bazaar in the Kings Road in 1955 and her far-sighted and creative talents quickly established a unique contribution to British fashion.”
Tributes
Model Twiggy Lawson led the tributes on social media, calling Dame Mary “such an influence on young girls in the late 50s early 60s”.
“She revolutionised fashion and was a brilliant female entrepreneur,” she said. “The 1960s would have never been the same without her.”
Former Vogue editor Alexandra Shulman also praised Dame Mary as a “leader of fashion but also in female entrepreneurship”, calling her “a visionary who was much more than a great haircut.”
The Victoria and. Albert Museum said: “It’s impossible to overstate Quant’s contribution to fashion. She represented the joyful freedom of 1960s fashion, and provided a new role model for young women.
“Fashion today owes so much to her trailblazing vision.”
The fashion director of the International New York Times, Vanessa Friedman tweeted: “RIP Mary Quant, who freed the female leg. We owe you.”
Dame Mary was one of the most influential figures in the fashion scene of the 1960s and is credited with making fashion accessible to the masses with her sleek, streamlined and vibrant designs.
Born in south-east London on 11 February 1930, Dame Mary was the daughter of two Welsh school teachers.
She gained a diploma in the 1950s in art education at Goldsmiths College, where she met her husband Alexander Plunket Greene, who later helped establish her brand.
Dame Mary explored geometric designs, polka dots and contrasting colours, and played with new fabrics, including PVC and stretch fabrics, to achieve a modern and playful look.
Her models were showcased in extravagant and provocative window displays overlooking the King’s Road, which became a mini-skirt catwalk and drew American photographers keen to picture Swinging London.
Writing in her 1966 book Quant by Quant, Dame Mary recalled: “City gents in bowler hats beat on our shop window with their umbrellas shouting ‘immoral!’ and ‘disgusting!’ at the sight of our mini-skirts over the tights, but customers poured in to buy,” she recalled.
Dame Mary also created hot pants, the skinny rib sweater and waterproof mascara.
Dame Mary, who was also a Fellow of the Chartered Society of Designers and winner of the Minerva Medal, the society’s highest award, was made an OBE in 1966 and a dame in 2015 for services to the fashion industry. She was made a companion of honour in the most recent New Year Honours.
A retrospective exhibition of her work opened at the V&A in 2019 and has since toured Australia, New Zealand, Taiwan and Japan.
Reflecting on the first 20 years of her career as the show launched, Dame Mary said: “It was wonderfully exciting and despite the frenetic, hard work we had enormous fun.
“We didn’t necessarily realise that what we were creating was pioneering, we were simply too busy relishing all the opportunities and embracing the results before rushing on to the next challenge.”
Actress and designer Sadie Frost said she was “honoured” to front a documentary about Dame Mary’s “astonishing life” in 2021.
“The more I researched and delved into her life I realised the vast impact she had on fashion, popular culture, history and women’s rights,” Frost said in a statement. “I really felt like I knew and loved her. Rest in peace, Mary”
BBC/Olusola Akintonde
