AMVCA Impact Report Shows International Recognition And Prestige
With its emergence into the African film landscape in 2013, the sector has witnessed positive changes and developments. At the top of these changes is the recognition and attention it has attracted from the global film community, helping to promote African cinema on an international scale and creating opportunities for collaborations and co-productions.
According to stats from the newly published AMVCA Impact Report, 68.2 percent of respondents believe that the awards have contributed to the international recognition of African films.
Its commitment to recognising and celebrating exceptional performances, outstanding productions and remarkable talents has paid off in the long run. It has become the hallmark of excellence and pride among its nominees and winners.
In its 10 years, the awards have helped raise the profile and prestige of the African film industry, encouraging more investment and support from local and international stakeholders. Winning an AMVCA award is a prestigious honour that validates the skills and expertise of African filmmakers, actors, and other industry professionals.
For a film director, “AMVCA has definitely given filmmakers something to look forward to every year. A lot of filmmakers want to be nominated at the least, it has become a bragging right to say that you are an AMVCA nominee which I would say is a good sign that the award is globally recognized across Africa and internationally.”
Every year, the awards spotlight the African film sector by showcasing the best films, talents, and productions are honoured at the event, making it a momentous occasion for all involved in Africa’s filmmaking. The ceremony is an extravagant and luxurious affair spanning days, with stars from all over Africa and other parts of the world in attendance.
Commenting on this, CEO MultiChoice Nigeria, John Ugbe stated, “The increased visibility and recognition of African films through AMVCA have contributed to breaking down the barriers that previously limited their reach. The growing desire for our films has transcended borders, captivating audiences in the United States, the United Kingdom, and various other regions worldwide.
This surge in demand has consequently attracted investments from both domestic and international platforms, fostering the development of local content, and propelling African film stars to influential positions on the global stage.”
