Communication agency launches cloud-based data tool

On Nov 19, 2023

PHD Media, a global media and communication agency network under the Omnicom Media Group, has launched Ocular, a proprietary cloud-based media data tool. The official unveiling took place at a stakeholder’s forum in Lagos.

According to the firm in a statement, Ocular is the result of two years of relentless research aimed at addressing gaps within the current industry tools.

It noted that with the features surpassing existing solutions, the tool would redefine real-time data analysis in the media and communication sector.

Mr Dozie Okafor, Managing Director of PHD Media, said Ocular provided clients with up-to-the-minute insights into consumer habits, enabling better decision-making for marketing activities.

Powered by 2,800 active respondents surveyed daily, Ocular is designed to be seamlessly accessible on various devices, including smartphones.

“Ocular allows clients to deploy custom surveys related to their businesses, analyse products/services, delve into consumer habits, and adapt quickly to emerging trends such as social media, internet usage, video-on-demand, and more,” Okafor stated.

Key features of Ocular include real-time data, bespoke surveys, qualitative audience surveys, brand health checks, ad testing, and client access to a real-time dashboard. The tool covers seven key markets initially, with plans for rapid expansion as subscriptions increase.

The Research Lead at PHD Media, Cornelia Babatunde, underscored Ocular’s versatility, enabling clients to conduct pre-campaign, during-campaign, and post-campaign surveys.

Punch/ Chidimma Gold