A Nigerian investment banking firm, GTI Asset Management, and Trust Limited, has signed a strategic partnership deal with the Nigeria Football Federation, NFF, to further enhance the efficient management of the FA Cup.
The deal is expected to boost the commercial value of Nigeria’s oldest domestic club competition and ensure that it attracts the sponsorship of Corporate Nigeria and the Multinationals.
This is essential in order to develop the product which has immensely contributed to unifying the football-loving Nigerians.
The FA Cup, created in 1945, is the main football single-elimination tournament in Nigeria, contested by over 2,000 teams across the 774 local governments of the Federation and FCT.
Meanwhile, with the emergence of GTI into Nigeria’s football ecosystem in 2022 as a strategic partner to the Nigeria Premier Football League (NPFL), the financial institution’s commitment towards a total restructuring of the elite league endeared the new partnership with the NFF.
The President of the NFF, Ibrahim Musa Gusau, expects the partnership to impact positively on the development of the FA Cup as is seen in the current NPFL season.
Similarly, the NFF General Secretary, Dr. Mohammed Sanusi, stated that “the NFF is delighted about this partnership as we are keen to have the glory days of the Federation Cup back. This agreement has the potential to robustly improve the country’s Football Economy.”
Reacting to the new deal with NFF, GTI’s GMD, Abubakar Lawal, affirmed that their expertise and experience will come in handy to further improve the management of the FA Cup. He also assured stakeholders that beginning from the 2023/2024 edition the structure and prize money will be enhanced.
“We expect that between now and the first three years of this deal, the FA Cup would have been transformed into a very competitive tournament full of excitement and glamour. Therefore, we call on the investing public to find it worthy to invest in our football via The Nigeria Football Fund (TNFF),” he said.
TNFF has remained a veritable tool in driving football development to a desirable height in the country and it is registered by the Securities and Exchange Commission (SEC).
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