Tuface Becomes Brand Ambassador for Nigeria’s MSMEs Initiative

The Job Creation and Micro, Small and Medium Enterprises (MSMEs) Secretariat in the Office of the Nigerian Vice President has entered into an agreement with a popular Nigerian musician, Mr. Innocent Idibia, popularly called Tuface.

The agreement was signed in Abuja on Friday.

Senior Special Assistant to the President on Job Creation, Mr Temitola Adekunle-Johnson, signed on behalf of his office, while Mr Innocent Idibia signed for himself.

Speaking at the brief ceremony, Mr Adekunle-Johnson said the partnership with Tuface now makes him a job creator and MSMEs Brand Ambassador.

He DDS that the partnership will also woo support for the MSMs as well as promote ideas and initiatives under the National MSMEs Awards.

The presidential aide said the partnership would promote the Expanded National MSMEs Clinics, Shared Hubs for MSMEs Initiative, and other related activities around the job creation programmed of government.

He was optimistic that the popular musician’s expertise and goodwill would help promote citizen participation in all programmes aimed at creating jobs and supporting businesses.

“With the President Bola Tinubu’s administration slogan of trying to support small businesses and create jobs, we thought of how best we can sustain the momentum of creating jobs and promoting all the activities of the MSMEs, awards, hubs, and the single digit loan.

“In trying to consistently promote this, we looked at areas that are of interest to some of our target audience and you will agree with me is the entertainment or creative industry.

“Today we are unveiling who I regard as an icon, a legend in the game, he has been consistent with his craft and a very creative man in person of Mr Innocent Idibia (Tuface).

“This partnership with Tuface will help galvanize private sector support for public sector initiatives aimed at creating jobs and supporting businesses,” he said.

Also Read: Job Creation: Nigeria affirms support for Public-Private Partnerships

More Awareness 

Responding, Tuface appreciated President Tinubu’s administration for its support to the youth and small businesses.

He promised to create more awareness in the country about MSMEs, especially among the youth. He also expressed gratitude to the government for the confidence it has in him to deliver.

“I appreciate the vote of confidence, I appreciate the kind words, for me, I’m excited about this. It is a very good move in a good direction.

“Most of our youths today, are facing so many things that can easily sway them from following the right positive trajectory of life.

“But with this, people might even underestimate the power and value that this will bring to both the individuals, their communities and the country as a whole.

“So for me, I really commend this initiative, I commend the show of concern and show of support from the government towards young people and small businesses,” he said.

Attraction

Also, Mrs. Sarah Ajayi, Deputy Director, Office of Trade and International Relations, National Agency for Food and Drug Administration and Control (NAFDAC), said “entertainment is what attracts the youths.

“Most of them are given to entertainment, so having Tuface as our brand ambassador is a good one.”

Similarly, Mr Chukwuemeka Nwakile, Acting Group, Regional Manager, Access Bank Plc., restated the commitment of the bank to empower the youth in the area of job creation.

“For us in Access Bank, it is a very familiar and top terrain for us and be rest assured that we will never apply the break at this point.

“We will go all out to ensure that the job creation mantra of the government is not just by word of mouth but by action,” he pledged.