Oscars Awards: VP Shettima Rallies Support For Nigeria’s Entry

Vice President Kashim Shettima has pledged the government’s support for Nigeria’s Oscars campaign with access to the $618 million Investment in Digital and Creative Enterprises Programme (iDICE) as Nigeria positions “Mai Martaba” to clinch the nation’s Academy Award.

Speaking during a meeting with the film’s team led by the Minister of Arts, Culture, Tourism, and Creative Economy, Barrister Hannatu Musawa, at the Presidential Villa Abuja, VP Shettima noted delightfully that “it’s a good day to be a Nigerian.”

Specifically, he revealed that creators will have access to the $618 million iDICE project aimed at boosting investment in digital and creative industries.

“We will make sure that the kaleidoscope that represents all the colours in our nation is carried along. Let’s fuse into one and support this project. There is more that binds than divides us. Within the ethnic groups, you don’t know where the boundaries end. We are essentially one people,” the Vice President stated, emphasizing national unity through the film industry.

He charged the Minister of Arts, Culture, Tourism, and Creative Economy to “lead the campaign to mobilise all resources to ensure Nigeria’s success at the Oscars.

“By the end of the century, Nigeria will be the most populous nation on earth. There is beauty in numbers. I want to reiterate my unflinching support for us to get the Oscars,” the VP added.

“Mai Martaba,” directed by Prince Daniel, has been officially selected as Nigeria’s entry for the 2025 Academy Awards’ Best International Feature Film category. 

The film explores themes of power, love, and female leadership in an ancient African kingdom.

Speaking earlier, the Minister of Arts, Culture, Tourism, and Creative Economy, Hannatu Musawa, said investors were already committed to building the Creative Industry.

“We’re working with investors who have already committed to building the creative industry. We have just concluded agreements with South Korea, the UK, Japan, China, and France to sign co-production agreements.

“We hopefully will have a media city, which is going to be a one-stop shop for nine sectors across the whole industry. The whole world is interested in Nigeria – not because of our oil, but because of our talent, content, and creativity,” she said. 

Challenges 

Addressing funding challenges, Musawa noted: “The fact is that many in the industry do not have the infrastructure to be able to do the kind of first-class movies they require. Every single Nigerian, no matter what part of the country they come from, even if it’s a rural setting, can create content on their phone, to empower themselves for decent job futures.”

On his part, Prince Daniel noted the industry’s remarkable growth, saying, “We found something very interesting in the creative industry.

“Broadcasting contributes more to GDP than oil does combined, reaching 12.3%. The creative industry and broadcasting in April 2020 did more than oil and mining combined. We’ve created over 500 jobs and created work for almost 100 people overall. We’re excited because we want to go for the next Oscars,” he added.

Also, the Chairperson of the Nigerian Official Selection Committee (NOSC) for the Oscars, Stephanie Linus, emphasised that it is a wonderful feat that is not just about international recognition.

“This isn’t just about international recognition. We need to start building our presence on the global stage now, not in one or two years. The Oscars represent the biggest platform for celebrating cinema,” she stated.