Minister Urges Investment in Film Industry at Zuma Festival

The Minister of State in the Nigerian Federal Capital Territory (FCT), Dr. Mariya Mahmoud, has urged governments at all levels, private investors, and stakeholders to invest in the film industry. She emphasized that such investment is not only an economic decision but also a cultural necessity.

Dr. Mahmoud made this appeal during the opening ceremony of the 14th International Zuma Film Festival, held at the Jabi Lake Mall in Abuja, Nigeria’s capital.

Represented by her Special Assistant on Social Development Secretariat, Hon. Helen Zamani, the minister highlighted the importance of creating policies to empower filmmakers and enable African cinema to achieve global recognition.

“The Zuma Film Festival is not just an event; it is a movement—a convergence of voices, ideas, and visions that shape the narrative of who we are and where we are going,” she remarked.

She further underscored the power of film as more than entertainment, describing it as “a mirror reflecting our collective experiences, dreams, and struggles,” as well as “a bridge connecting diverse cultures and a canvas for the stories that define us.”

Embracing Technology in Film

Dr. Mahmoud called on filmmakers to harness evolving technologies like virtual reality and artificial intelligence to enhance storytelling, while maintaining the authenticity that distinguishes African narratives.

“In an era where technology evolves at lightning speed, the way we tell stories is changing. From virtual reality to artificial intelligence, these tools are transforming how audiences engage with films. We must embrace these innovations while remaining true to the authenticity that sets our stories apart,” she said.

Despite the industry’s immense potential, the minister acknowledged challenges such as funding, infrastructure, distribution, and copyright issues. She commended the organizers of the Zuma Film Festival for creating a platform to showcase the future of African cinema.

Celebrating African Creativity and Innovation

In his welcome address, Dr. Ali Nuhu, Managing Director of the Nigerian Film Corporation, described the festival as a hallmark of African creativity and innovation.

He noted that the festival has gained global recognition for promoting the rich cultural heritage of Nigeria and the African continent. This year’s theme, “Digital Renaissance: Embracing the Future!”, underscores the transformative impact of digital technology on filmmaking and storytelling.

The opening ceremony brought together creative professionals, cultural enthusiasts, diplomats, and government officials, celebrating the intersection of culture and technology.

Oluchi Okwuego