Colorectal Cancer: Advocacy group calls for increased awareness

Project Pink Blue (PPB), a leading cancer advocacy organisation in Nigeria, has urged the government to increase awareness of colorectal cancer to help prevent avoidable deaths.

The Executive Director of PPB, Mr Runcie Chidebe, made the call on Tuesday in Abuja during the premiere of a documentary film produced by the organisation. According to news reports, the film screening coincided with a symposium marking the 2025 World Cancer Day, celebrated annually on February 4.

Chidebe noted that most cancer awareness efforts focus on breast, cervical, and prostate cancers, while colorectal cancer remains largely neglected and stressed that Nigerians diagnosed with colorectal cancer are rarely seen or heard, unlike survivors of other forms of cancer.

“Every day, we see the faces of breast cancer survivors, but we rarely hear the stories of those who have survived colorectal cancer’

‘To address this gap, PPB partnered with the Global Colon Cancer Association to produce Blood in My Stool, a documentary highlighting the deadly disease.

“Colorectal cancer is the fourth leading cause of cancer deaths in Nigeria. Of 8,114 diagnosed cases in 2022, 5,912 patients died—over 70 per cent.

“These are not just statistics. They are parents, siblings, and breadwinners whose deaths could have been prevented with early diagnosis and treatment,” he said. Chidebe emphasised that the film’s premiere would raise awareness and spark urgent discussions on accessible and equitable cancer care in Nigeria and Africa.

Miss Candace Henley, Director of Equity and Partnerships at the Global Colon Cancer Association, also spoke up and said the documentary amplifies patients’ voices. She explained that Blood in My Stool ensures colorectal cancer patients are seen, heard, and supported while reshaping the narrative around the disease.

A survivor featured in the film, Mrs Yemisi Daodu, shared her experience, saying she sought medical help immediately after noticing blood in her stool.

“My diagnosis was early, and I started treatment straight away. Since then, I’ve been doing great,” she said. She highlighted the benefits of early detection but noted that she had to seek treatment abroad due to limited local healthcare options. Daodu said she shares her story highlighting health inequalities and ensuring patients are prioritised in their care.

“I am honoured to use this documentary to share my journey. I believe it will save lives,” she added.

Prominent Nigerians, including government officials, attended the film’s premiere and the cancer symposium.

(NAN/S.S)