Oppo Launches Private Cloud, Emulates Apple’s Strategy

On Mar 4, 2025

Barcelona—Chinese smartphone manufacturer Oppo is emulating Apple’s strategy by launching a private cloud computing system to keep users’ sensitive conversations separate from its own artificial intelligence products.

On Monday, the company announced a deal with Google to utilise the U.S. tech firm’s Confidential Computing software, which employs encryption to ensure user data remains secure and unseen by third parties.

This software will power Oppo’s new privacy-preserving solution, dubbed the Private Computing Cloud.

The goal is to prevent the sharing of users’ sensitive data, such as browser searches and private calls, with Oppo for AI training purposes.

Oppo already partners with Google, using the internet giant’s Gemini foundation models to enhance its AI features.

This privacy initiative mirrors Apple’s effort to safeguard user data from its own AI system, Apple Intelligence.

Last year, Apple launched Private Cloud Compute (PCC), a cloud intelligence system designed specifically for private AI processing.

Oppo revealed that its Private Computing Cloud system would integrate several features this year, including recording and call summarisation, search, and image generation.

According to Counterpoint Research, Oppo is the sixth-largest smartphone maker in China, holding a 14% market share in the last quarter of 2024.

“With AI being a lightning conductor for privacy concerns, particularly amongst Chinese device makers, this is an interesting move by Oppo as it seeks to gain a foothold in the AI-enabled smartphone space,” said Ben Wood, chief analyst at market research firm CCS Insight.

Rival Chinese smartphone maker Honor also announced a collaboration with Google over the weekend.

Alongside its new AI privacy system, Oppo unveiled additional AI features, including call translation and voice transcription, and is integrating Google’s Gemini into its Notes, Calendar, and Clock apps.

Oppo is working to incorporate Google’s next-generation Gemini 2.0 AI model into its phones soon.

Gemini 2.0 is an agentic AI system that can autonomously perform various actions on users’ behalf.

Oppo aims to bring AI features to 100 million users by the end of 2025, doubling its 2024 target of 50 million users.

CNBC