China Eyes Nigerian Music Market in New Tourism, Cultural Partnership

Nigeria and China are gearing up for a landmark collaboration aimed at strengthening tourism and the creative industries. This strategic partnership seeks to foster cultural exchange, drive investment, and unlock new opportunities for artists, filmmakers, and tourism stakeholders in both nations.

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The Chinese Ambassador to Nigeria, H.E. Yu Dunhai, met with Minister of Art, Culture, Tourism, and Creative Economy, Hannatu Musawa, in Abuja to explore promising collaboration opportunities.

The Chinese Ambassador emphasized several untapped opportunities that could economically benefit both nations, including collaborations on training, capacity building, and both online and offline programs to strengthen tourism promotion.

He said “China would like to explore opportunities for cultural exchange, allowing Nigerian artists to tap into the Chinese market, where there is a growing demand for Nigerian music.

“We are committed to strengthening ties between our two nations in various areas of interest. I believe that this partnership will unlock new opportunities for growth, innovation, and cultural exchange, and I look forward to working together to make it a success”. He added

Nigeria and China also discussed collaboration on tech development, including animation, incubation programs for young creatives, and streamlined visa processes for stakeholders in tourism and the creative sectors.

 

Minister Musawa welcomed the partnership proposal, assuring China of President Bola Ahmed Tinubu’s commitment to expanding bilateral ties and economic growth.

“I am delighted to welcome China’s interest in partnering with Nigeria to develop our tourism and creative sectors. This partnership will not only boost our economy but also foster cultural exchange and understanding between our nations.” She said

“The ministry will prioritize infrastructural development and will sustain its policy drive towards revamping tourism sites in the country such as Yankari Game Reserve, Obudu Ranch Resorts, Tinapa, Evin-Ijesha Water Fountain, amongst others, taking a cue from beautiful and scenic tourist sites in Saudi Arabia, Dubai, Mexico and other parts of the world, most of which can be replicated in Nigeria.” Minister Musawa added

With the creative sector contributing 4% to Nigeria’s economy and a target of $100 billion in investment, this partnership is expected to yield significant benefits for both nations.

 

Oluchi Okwuego