Nigerian Artists Earn N58bn on Spotify in 2024

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A leading online music streaming platform, Spotify, has announced that Nigerian artists collectively earned over N58 billion on its platform in 2024.

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The Managing Director for Sub-Saharan Africa at Spotify, Jocelyne Muhutu-Remy, shared this information in a statement on Thursday in Lagos. She noted that this milestone was highlighted in Spotify’s 2024 Loud and Clear report, released the same day.

According to Muhutu-Remy, the report also revealed that the number of Nigerian artists earning at least N10 million in royalties from Spotify has more than doubled since 2023 and more than tripled compared to 2022. She emphasized that this reflects the rapid commercial expansion of Nigerian music on the global stage.

“Nigerian music has reached a monumental financial milestone, with royalties generated by Nigerian artistes on Spotify alone exceeding N58 billion in 2024.

“This doubles the figure from 2023 and five times greater than 2022.

“We remain committed to empowering Nigerian artistes to earn from their art while maintaining transparency with artistes and stakeholders.

“The incredible growth of Nigerian music, both locally and globally, is a testament to the talent and creativity within Nigeria, and we are proud to support its continued rise,” she said.

Muhutu-Remy highlighted that in 2024, Nigerian artists were discovered by first-time listeners on Spotify over 1 billion times.

 

She added that more than 1,900 Nigerian artists were featured on Spotify editorial playlists, marking a 33% increase compared to 2023.

According to her, a substantial share of the N58 billion in royalties earned by Nigerian artists came from audiences outside Nigeria.

“The report also highlights the broader cultural impact of Nigerian music. Global listeners on average spend over 1.1 million hours streaming Nigerian artistes

“Users have created approximately 250 million playlists featuring Nigerian artistes worldwide

“Nigerian artists have seen a 49 per cent export growth over the past three years.

“Local consumption of Nigerian content has grown 206 per cent year-over-year, with a remarkable 782 per cent increase over the past three years.

“This unprecedented financial success reflects the dynamic creativity emerging from Nigeria’s music scene and signals Spotify’s ongoing commitment to supporting artistic talent across the region,” she said.

 

 

NAN/Oluchi

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