Nigeria’s Capital City, Abuja will host delegates from about 126 countries in November for the 2026 World Public Relations Forum, a major global gathering of communication professionals.
A Professor of Mass Communication at the University of Ilorin and Council Member of the Nigerian Institute of Public Relations (NIPR), Professor Saudat Abdulbaqi disclosed this in Ilorin while briefing journalists on the Institute’s upcoming national and international activities.
The conference, themed “Responsible Communication: The Voice of the World,” is expected to spotlight growing global concerns about ethics, accountability and professionalism in communication, particularly in the age of artificial intelligence.
According to Professor Abdulbaqi, the timing of the event will coincide with the conference of the African Public Relations Practitioners Association, enabling NIPR members to attend both gatherings with a single registration.
Speaking on the increasing influence of Artificial Intelligence (AI) in the profession, she cautioned against excessive dependence on technology.
“People should not over-rely on artificial intelligence. That is why training on the use of AI is very necessary,” she said.
She stressed that AI should serve as a supportive tool rather than a substitute for human judgement and expertise, warning that over-reliance could weaken critical thinking and ethical decision-making.
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The professor described public relations as the management of communication for mutual benefit, noting that the responsibility has become more complex in a digital era where narratives can easily be distorted.
She linked this to broader concerns about Nigeria’s reputation, revealing that NIPR recently conducted a nationwide Public Relations Perception and Reputation Perception Index.
Findings from the survey, she explained, showed that Nigerians rated the country low on key indicators such as trust, leadership and governance, raising concerns about the nation’s image both locally and internationally.
“We must be careful not to demarket our own country through careless narratives,” she warned.
Professor Abdulbaqi further announced that this year’s Nigeria Public Relations Week will take place in Kaduna under the theme “Food Security and Reputation Management.”
She said the event was examine emerging challenges in the profession, including the responsible use of technology.
At the state level, she noted that the Kwara State chapter of NIPR has revived its monthly meetings and professional clinic to keep members abreast of developments in digital communication and related technologies.
Emphasising the need for continuous professional development, she stated: “Technology will keep changing, but professionals must remain relevant by thinking, questioning and acting responsibly.”