The 35th Africa Public Relations Conference opens today in Abidjan Ivory Coast.
The 5-day APRA Abidjan 2024 Conference has as its theme: “One Africa, One Voice: Bridging Africa’s Communication Divide”.
The APRA Conference is designed to explore the pivotal role of public relations in unifying Africa’s diversity and amplifying Africa’s unified voice on the global stage.
The 5-day APRA Conference will deliberate on the key requirements for a common approach to communication in Africa.
It will also brainstorm on strategies, trends and solutions in the context of Africa’s challenges and opportunities for the future roles of public relations professionals.
