Airbus Appoints New Communication Agency

Airbus has appointed international communication advisory firm, Irvine Partners, as its Public Relations agency, to support its communications across Sub-Saharan Africa in the next three years.

In a release, Irvine Partners CEO, Rachel Irvine, said, “As a business with a strong foothold across Sub-Saharan Africa and an acute understanding of its audiences, we are well positioned to tell the Airbus story. We will focus on tangible impact, specifically around socio-economic development on the continent, responsible growth and sustainability, and innovation within the aerospace industry.”

Also, the Head of Communications Airbus Africa Middle East, Samsana Ismail, stated that Airbus was impressed by Irvine Partners’ approach, reach, understanding and strategic insights into its communications approach across Africa.

“Irvine Partners has six offices across the continent, it’s important for us to collaborate with partners who possess a comprehensive understanding of market nuances and dynamics. Together we’ll tell stories that matter within the continent,” he noted.

Airbus is the latest global brand to join Irvine Partners’ impressive roster of clients which also includes Spotify, Google, Salesforce, Airbnb and Huawei, among others.

Punch/Olusola Akintonde