Apple Music Names Taylor Swift ‘Artist of the Year’

American Singer, Taylor Swift has been named Apple’s 2023 Artist of the Year. This is because, in the first 10 months of 2023, Apple recorded Swift’s 65 songs and reached Apple Music’s Global Daily Top 100 — more than any other artist.

In response to this prestigious award, Taylor Swift said;

“I am honoured to be Apple Music’s Artist of the Year. Thank you to everyone for making this year the most incredible, joyful, celebratory year ever. From streaming the music nonstop to screaming it together in real life at the shows, and dancing chaotically in movie theatres, none of this would have been possible without you. Thank you so much.”

To mark Taylor Swift’s feat, Apple Music spotlights the music and moments that defined Taylor Swift’s Eras era — an event so culture-engulfing it turned songs from her past into some of the biggest of this year.

This year, Swift saw consistent streaming feats throughout the year, particularly around the enormous success of Taylor Swift’s The Eras Tour. The week the tour kicked off in March, Swift’s streams grew 61 per cent globally. She also saw double-digit growth in monthly streams throughout the summer. Set List: Taylor Swift’s Eras Tour was the No. 1 most-streamed set list of the year and among the top 40 editorial playlists of the year.

Songs like ‘Bad Blood,’ ‘Blank Space,’ ‘Style,’ ‘Shake It Off,’ ‘Wildest Dreams,’ and ‘All Of The Girls You Loved Before’ all reached the Apple Music charts for the first time in 2023. ‘Cruel Summer,’ from Swift’s 2019 album Lover, became one of the biggest summer songs on Apple Music worldwide. The song re-entered the Global Daily Top 100 in April for the first time in four years and has stayed there ever since. Midnights still stands as the biggest album of all time by a female artist in Apple Music history by first-day and first-week streams worldwide.

She’s the No. 1 most-streamed female artist in Apple Music history and is also the female artist with the most songs to reach Apple Music’s Global Daily Top 100. As Apple Music’s Artist of the Year, Swift will also receive a physical award that represents the extraordinary craftsmanship integral to creating music.

S.S/PULSE