AppLovin Bids to Acquire TikTok’s Global Operations

AppLovin, a digital advertising platform, has submitted a preliminary bid to acquire TikTok’s operations, excluding its Chinese market. This move comes ahead of the April 5 deadline set by U.S. President Donald Trump for ByteDance, TikTok’s parent company, to divest its U.S. operations due to national security concerns.

​AppLovin’s proposal is in its early stages, and there is no certainty that the transaction will proceed. The company aims to expand its global advertising presence by acquiring TikTok’s non-China assets.

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In addition to AppLovin, other potential buyers include Amazon and a consortium led by OnlyFans founder Tim Stokely. The U.S. government has raised national security concerns over TikTok’s Chinese ownership, prompting these divestment efforts

The proposed acquisition faces significant regulatory and geopolitical challenges, given the scrutiny of TikTok’s ownership and operations. The outcome of these negotiations will have substantial implications for the digital advertising landscape. ​