Asake Drops First Single ‘Why Love’ Under New Label

Nigerian rapper and songwriter, Asake has set his 2025 in motion as he released a new song titled ‘Why Love’.

The hit maker made the news when he teased the song earlier in the year with some fans finding his new face tattoos fascinating while others considered it disturbing.

‘Why Love‘ comes off the back of Asake’s surprise release ‘Military’ where he announced that he is in new a military era where he chooses to do whatever he wants.

The song released after Asake’s outing at the 2025 Grammy’s offers a reply to his  critics who continue to question his choice of singing in the Yoruba language.

The award-winning star also thumps his chest as he suggests he might just drop a surprise album.

His latest single ‘Why Love‘ is heavily punctuated by Amapiano log drums and a fusion of house music with Asake opting for the mid-tempo delivery that shaped his third album.

The song is his first release in 2025 and his first since parting ways with his former label YBNL.

The song was released under Giran Republic which is Asake’s imprint under which he launched a marijuana retail business in California.

‘Why Love’ is the final confirmation that Asake has joined the list of artists who have parted ways from their labels.

It also kicks off what is expected to be another busy year for the era-defining hit maker who has released three albums in three years.

Pulse