Cinema Exhibitors Association of Nigeria generates N4.8bn revenue

The Cinema Exhibitors Association of Nigeria (CEAN) says it realized N4.8 billion revenue through ticket sales in 2021.

 

 

Patrick Lee, the CEAN chairman, disclosed this in an interview with the source on Saturday in Lagos, South-west Nigeria.

 

 

“The figure represents an increase of 128.57 percent when compared with N2.1 billion worth of tickets sold in 2020.

 

 

“There was a great decline in 2020 due to the lockdown occasioned by the COVID-19 pandemic, which led to the closure of cinemas,” said Lee.

 

 

According to him, before the pandemic year, 2019, total cinema ticket sales was N5.9 billion.

 

 

Lee attributed improved sales in 2021 to enhanced quality of locally produced movies in the nation and urged movie producers to keep it up.

 

 

He added that enhanced publicity by the association on the need for individuals to cultivate the habit of visiting the cinemas contributed to the feat.

 

 

He commended Nollywood (a popular epithet for the Nigerian film industry) movie producers on the improved quality of locally produced movies.

 

“We have noticed an upward trend in people going to the cinemas lately.

 

 

“We have done a lot of publicity and it is beginning to pay off.

 

 

“We have also noticed that the quality of movies coming into the cinemas are now attracting more people.

 

 

“During the Christmas period, we had beautiful movies released to the cinema such as Spiderman and Aki and Paw Paw.

 

 

“The quality of movies produced between Christmas period and now are generating a lot of interest.

 

 

“We will continue to sensitize the public to the benefits of visiting the cinemas to watch movies on the big screen,” he said.

 

 

Lee said efforts were also made to improve the environment at every cinema across the nation.

 

 

He added that the association reviewed ticket prices to ensure people get value for their money.

 

 

 

Source: Business Day