Creative Production Company Explores Integration of Technology in Stage Performances

Delta Arts Entertainment Ltd., a creative production company, is exploring innovative ways to integrate technology into traditional stage performances while preserving the authenticity of live storytelling.

According to its Co-Founder, Oluwadamisola Adeyinka, the company aims to enhance audience engagement and modernise stage productions without compromising their emotional and cultural depth. By blending digital elements with theatre, Delta Arts Entertainment seeks to create a dynamic and immersive experience while staying true to the essence of live performance.

Speaking in an interview on Tuesday in Lagos, Adeyinka emphasised that stage plays offer an irreplaceable sense of presence and authenticity.

“Unlike film, where scenes are edited and controlled, live theatre carries raw energy.

“Every line, movement, and reaction happens in real-time, drawing the audience into the heart of the story.

“Stage plays bring history to life. They make abstract concepts real and emotionally engaging.

“Instead of reading about a king’s struggles in a textbook, you witness his decisions, dilemmas, and consequences firsthand,” he said.

However, Adeyinka acknowledged that one of the challenges, particularly with younger audiences, is their preference for short, fast-paced content, which makes it difficult for cultural stage plays to hold their attention.

To bridge this gap, Delta Arts Entertainment Ltd., which is set to premiere a play—Ese Oba—in April, has embraced digital-first marketing.

“The strategy is proving effective, attracting both seasoned theatre lovers and a younger generation looking for fresh cultural experiences.

“If we present cultural theatre in a fresh, engaging way—like we’re doing with Ese Oba—we can spark a resurgence, and they’ll embrace it,” he said.

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Adeyinka further explained that the company is incorporating interactive elements such as teaser trailers to involve audiences before they even step into the theatre.

While leveraging the digital habits of younger audiences, he stressed the importance of maintaining the immersive nature of live performances.

“When people realise, they’ll only experience this exact performance once, they engage differently.

“Virtual Reality (VR) will allow audiences to step into the world of the play before or after attending.

“We’re also considering live streaming for those who can’t attend physically.

“VR streaming is the real-time broadcasting of virtual reality content over the internet. Using specialised equipment, including headsets, viewers can experience events or virtual worlds,” he said.

Adeyinka advised that technology should enhance rather than replace the core experience of live performance.

He added that although future digital adaptations might emerge, the magic of theatre remains in the moment.

Addressing the declining interest of young people in cultural performances, Adeyinka noted a growing trend of young people rediscovering their roots through fashion, music, and digital content.