Dangote Group wins most admired African brand award
Dangote Group of Companies has been named as the Most Admired African Brand among the top 100 brands on the continent.
The award by Brand Africa was announced in Johannesburg, South Africa on the occasion of Africa Day, marking the 13th Annual Brand Africa 100 2023 rankings.
The 2023 ranking makes it the sixth consecutive year that the Dangote brand has emerged as the most admired brand on the continent.
The Dangote brand was followed by the Telecommunication outfit, MTN in the second position and Digital Satellite Television (DSTV) coming third.
Dangote was also adjudged as the number one African Pride brand followed by the Ethiopian Airline and MTN.
In a newly introduced category, the Dangote brand came second in Sustainability, by brands doing good for the people, society and the environment.
For its part, Dangote Industries Limited through its Group Chief, Branding and Communication, Anthony Chiejina described the brand’s continuous emergence as the number one most admired indigenous African brand as well deserved given the amount of commitment and diligence the group puts into its work.
According to him, this was because ” the Dangote brand generates strong nationalistic impressions and powerful feelings across the Continent in terms of industrialisation, self-sufficiency, prosperity, power and production.”
He stated that this has been further strengthened with the recent commissioning of 650,000 bpd Dangote Petroleum Refinery & Petrochemical complex which is a huge industrial complex.
“The brand portends the inevitability of Nigerian global ascendancy and a gateway to regional and continental development”, Chiejina said.
The ratings by Brand Africa were based on a survey and rankings conducted by Geopoll, Kantar and Brand Leadership, across 32 African countries that account for more than 85% of the continent’s GDP and population.
Brand Africa is an intergenerational movement to inspire a brand-led African renaissance to drive Africa’s competitiveness, connect Africa and create a positive image of the continent.