Doodle committed to transforming Nollywood cinema – Ade-Aluko

Doodle Film Hub Ltd., a Nigerian cinema-tech company, says it is committed to transforming Nollywood cinema, throwing up opportunities to young and student-filmmakers and thespians while empowering the entire youth community.

This is contained in a statement issued in Abuja on Sunday by the Founder of the company, Mr Yinka Ade-Aluko.

According to Ade-Aluko, Doodle is building solutions that will redefine African cinema and Nigerian film industry in particular.

“The future of Africa Cinema is here, and it is loading. At Doodle Film Hub Limited, we are building solutions that will redefine African cinema and Nigerian film industry in particular, with our cinema startup project of three chains of system (App, Studios & Theatres), right here in Nigeria.

“In the dynamic landscape of African Cinema, very few stories have stirred as much excitement and pride among the key and critical stakeholders as that of Doodle—a groundbreaking Nigerian cinema-tech company founded by visionary entrepreneur Mr Yinka Ade-Aluko.”

The Doodle founder said his entrepreneurial journey began with a determination to transform Nollywood cinema, throwing up opportunities to young and student-filmmakers and thespians while empowering the entire youth community.

He noted that leaving his 20 years journey in the industry with a mission to create solutions that would uplift the lots of his industry, his country, his continent, and the world.

“The initiative will be providing reliable, affordable and accessible cinema; stopping piracy; creating career paths, opportunities and guidance for the young talents; offering retirement benefits to filmmakers and thespians.

“It is also aimed at engaging and empowering users in the cinema ecosystem by enabling them to have access to resourceful and insightful information and data.

“Targeting a staggering annual revenue-base above a trillion Naira before even launching its app and theatres, Doodle has emerged as a symbol of transformative potential not just for Nigeria, but for Africa and the global cinema community.

“This ambitious goal is a rare vision, even by Hollywood standards, where resource-rich markets often fuel such dream. For an African startup to phantom this dream at such an early-stage underscores Doodle’s extraordinary promise,” Ade-Aluko said.

According to him, the feat is even more striking when compared to African biggest cinema success stories, including Filmone and Silverbird, which started with similar promises at the start of their journeys.

“With a Vision to re-model and re-pattern African Cinema, Doodle is not merely a cinema startup, it is a bold vision to redefine the global cinema and motion pictures by bridging the existing gaps in the market and fills vacuum in the related sector and various sub-sectors of the industry.

“We are democratising and domesticating contents sourcing and productions as well as capabilities building while decentralising distribution and exhibition with full control of monetisation.

“This novel social enterprise and revolutionary move will put a stop to piracy and underemployment in the industry and offer affordable cinema for all.

“Doodles groundbreaking platform integrates key/critical stakeholders who have been neglected over the years, and creates a seamless, efficient, self-sufficient, and multidimensional scalable cinema chain.”

According to Ade-Aluko, this innovation is particularly vital for Nigeria, where fragmented and inefficient cinema systems have long hindered the industry’s development and growth.

“By improving connectivity and enabling cost-effective system, Doodle is unlocking the economic potential of millions of youths.

“We are not just building a cinema app and theatres we are creating an interconnected ecosystem around an underserved consumer-base, and the huge but uncaptured and/or untapped markets and marketplaces where opportunities become as natural as breathing in air.

“Doodles vision resonates far beyond Nigeria. The company aspires to inspire and engage, and empower millions of African youths through its unified system aims at making Africa a cinematic literate/Africanized society by 2060.

“This mission aligns with the African Union’s Agenda 2061, positioning Doodle as a catalyst for Africa socioeconomic transformation,” he said.

Mr Ade-Aluko concluded. “In the future, cinema will be increasingly or generally decentralised while filmmaking will be much more democratised and domesticated. We hope and anticipate that our cinema model effects that future, and leads the way.”

NAN / Foluke Ibitomi