Expert Calls on Nollywood to Promote Nigeria’s Tourism Through Film

Last updated Mar 11, 2025

Tourism expert Mr. Stanley Norbert has encouraged Nigerian filmmakers to highlight the country’s rich tourism potential through their movies.

Speaking in an interview with the News Men on Tuesday in Abuja, Norbert emphasized the crucial role of entertainment in society, noting that it fosters creativity, alleviates stress, and contributes to both cultural preservation and economic growth.

He described film as a powerful medium for showcasing a nation’s lifestyle and opportunities beyond mere entertainment.
“Nollywood, the Nigerian movie industry, is recognized globally and has gained widespread acceptance. This makes it a valuable platform for promoting the country’s tourism potential,” he stated.
” Projecting tourism potentialities in Nigerian movies create great awareness for tourists in other parts of the world to visit the country.
” Many foreigners do not know most states in Nigeria but when filmmakers showcase those states and their beauty in various movies, they will be moved to come and see things for themselves,” he said.
He added that filmmakers should portray the good image of Nigeria in their movies, by ensuring that any film produced represented the country positively.
”They should portray the good image of Nigeria with their movies to the world, by stopping production of those movies that portray a lot of witchcraft activities that have sold the image of Nigeria as fetish.
“The movie industry gives us a great advantage as well as a great base to build our tourism by taking advantage of the positive parts,” he added.
He called on state governments to actively promote tourism, emphasizing that they have the legal authority to regulate and develop it, as tourist destinations fall under their jurisdiction.

NAN/Oluchi