Firm applauds Nigeria’s use of marketing technologies

Netcore Cloud, a leading provider of marketing technology solutions, has applauded the adoption and effective utilization of marketing technology in Nigeria. The company underscores the transformative impact of marketing technology on businesses, elevating brand growth and refining the customer service experience.

Netcore’s Vice President for the Middle East and Africa, Mr. Nisham Chhabra, stated that the company’s marketing automation and customer engagement platform, powered by artificial intelligence and machine learning, is set to revolutionise the way marketing and product teams interact with customers.

Chhabra pointed out that the acceptance, utilization, and adoption of marketing technology in Nigeria have grown exponentially, adding that this has led to mutually engaging and beneficial relationships between various brands and their customers.

“Netcore’s mandate is to deliver a highly personalised and exceptional customer experience with a human face. Since we began in Nigeria, we have witnessed a steady and rapid adoption of this technology by top brands and businesses in the country.

“This is why we rewarded some of our clients who have used our platform to reach and deliver their messages to their target audience. We will be awarding Nigeria’s top brands in the banking, fintech and aviation sectors,” he said.

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Chhabra listed some of the awardees as: Wema Bank for the Best Engagement Strategy award; EcoBank (Champion of Email Engagement); UBA- Omni-channel journey master; Sterling Bank (Best Innovative App of the Year); First Bank (Best Email Engagement); and Interswitch (Best Engagement Strategy).

Others are Access Bank (Martech Thought Leader); Stanbic IBTC Bank (Best Email Campaign); Polaris Bank (Best Use of AI and Analytics; Carbon (Martech Team of the Year); Opay (Emerging Martech Champion); Fidelity Bank (Martech Automation award of the year); Wakanow (No Code Innovation Award).

According to Mr. Edirin Abamwa, CEO of Axon Analytics Ltd., a subsidiary of Netcore Cloud, marketing technology has become firmly established in Nigeria, and the company is excited about this development.

“We are happy with the way marketing technology has become a game changer for various businesses in Nigeria. Tonight, we are reflecting on the many strides made by Netcore Cloud in the evolving landscape of marketing technology, which serves as a reminder that excellence knows no boundaries, innovation continues to drive progress,” he said.