French Government, NBA launch Basketball Experience in Lagos
NBA Africa and the Agence Française de Développement (AFD) today announced the official launch of the Jr. NBA & AFD Basketball Experience program in Lagos.
The flagship initiative, which was introduced in Lagos in November 2021 as a pilot program, aims to use basketball as a platform to promote social inclusion and support secondary school children to become changemakers in their local communities.
The program’s weekly basketball and life skills sessions will educate youth participants about issues including physical wellbeing, mental health, life skills and healthy living.
As part of the initiative, with the support of new partners, including the Lagos State Sports Commission, the collaboration will also support the renovation of outdoor basketball courts in Lagos and scale-up the program to reach more youth across the city.
The announcement was made at an official ceremony in the presence of H.E. French Ambassador to Nigeria, Emmanuelle Blatmann; AFD Director for Nigeria, Xavier Muron; NBA Africa Vice President & Country Head of Nigeria, Gbemisola Abudu; Dream Sports Africa’s (DSA) Nigeria Country Director, Michael Anejo and representatives of the Lagos State Government.
“This program demonstrates AFD and NBA Africa’s shared vision of using sport as a tool to foster gender inclusion, sustainable development and social cohesion in Nigeria,” said Muron.
“After the successful first steps in Lagos, we look forward to continuing to work with NBA Africa and engaging with the Lagos State Government to expand the initiative to other parts of the city.”
“The benefits and values that come from playing basketball extend far beyond the court, which is why we are committed to making the game more accessible to Nigerian youth,” said Abudu.
“Nigeria has a strong basketball tradition, and through the Jr. NBA & AFD Basketball Experience program, we are able to create more places where youth can learn the game and develop as players and leaders.”
The @NBANigeria Head and Vice President of @NBA_Africa , @GbemiAbudu talked about what the Basketball Experience is about, the vision/mission, what they have achieved and what they want to achieve in partnership with AFD (Agence Française de Développement).#OneCourtOurFuture pic.twitter.com/abqDOQjG1e
— Queen John-Moseph (@Queenjohn4) October 12, 2022
This flagship initiative, which is part of AFD and NBA Africa’s larger collaboration to support basketball infrastructure in youth development across the continent, builds on the inaugural Jr. NBA & AFD Basketball Experience launched in Zenata, Morocco in 2019.
In November 2021, AFD and NBA Africa initiated a pilot phase in Lagos implemented by international non-governmental organization DSA.
To date, the pilot phase has reached more than 21,000 boys and girls ages 12-17 from 55 public and private schools in Lagos State.
