Google To Empower African SMEs With AI Skills

Google, an American multinational corporation, has announced that it will upgrade its Hustle Academy curriculum, which is dedicated to accelerating the growth and development of small and medium-sized enterprises (SMEs) in Sub-Saharan Africa.

This was disclosed in a statement by the company while marking the relaunch of the Hustle Academy. The curriculum will include business-focused Artificial Intelligence (AI) training to empower African Small and Medium Businesses (SMBs).

According to Google, SMBs are the backbone of Africa’s economy and many need help to access funding and develop the essential skills needed to grow their businesses.

While announcing the launch of its Hustle Academy, 2024 cohort, the company said it over 10,000 businesses have benefitted since it began in 2022.

Kristy Grant, head of B2B Marketing, SSA said, “AI holds immense potential for African SMBs, enabling them to drive innovation, increase efficiency, and unlock new levels of economic growth. The Hustle Academy has supported over 10,000 businesses that have gone ahead to raise funding and create jobs since inception.

“By incorporating AI into our curriculum, we aim to amplify this impact further, equipping SMBs to harness AI technologies for improved business performance and economic progress.”

Participants will explore practical applications through modules like ‘Boost Your Productivity with AI’ and ‘Marketing Strategy and AI,’ learning how to save time and supercharge digital outreach. The new AI modules focus on data-driven decisions, optimising operations, and building AI-powered marketing strategies.

Businessday/Chidimma Gold