Irvine Partners, Dreaminfluence Partner to Expand Creator Economy

To boost the expansion of Africa’s quickly growing $3.08 billion creator economy, creative communications firm Irvine Partners has inked an exclusive license with influencer marketing platform Dreaminfluence.

In a statement released on Thursday, Rachel Irvine, the CEO of Irvine Partners, stated that the partnership’s goal was to close the gap in Africa’s creative economy.

A wide range of people who create and distribute information online are part of a creator economy.

Despite creating high-quality material, African creators make much less money than their peers in other places, according to Irvine.

According to her, the collaboration would give creators access to digital infrastructure and link them with brands, allowing them to take advantage of opportunities and expand their audience through genuine content.

“Dreaminfluence, an all-in-one platform, has executed thousands of influencer campaigns and worked with over 20,000 influencers, providing a robust platform for creators to monetise their content.

“The partnership is expected to streamline agency relations with leading and emerging content creators on the continent, providing actionable campaign data and high ROI,’’ Irvine said.

The partnership will elevate influencer campaigns by combining local insights with a platform that makes everything from campaign selection to payments more efficient, according to Mohale Moloi, Content Director at Irvine Partners.

Dreaminfluence, a Copenhagen-based startup that helps brands run and scale influencer collaborations, find hand-picked influencers, track content, and manage the entire process from A-Z, is excited to bring its platform to Africa through the exclusive partnership with Irvine Partners, said Mads Wedderkopp, Chief Executive Officer.

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