Nigerian DJ Kenny in search of next music stars
The Executive Director of Record label and showbiz, Kenny Keke Ogungbe has revealed reasons for throwing his weight behind StarTimes Nigeria’s reality TV show, Naija Star Search.
He disclosed this in a media chat, according to Ogungbe, being one of the forerunners of the Afrobeats genre, the show is set out to further promote Nigerian music to gain more prominence on a global scale.
This is even as the online audition for the reality show has been extended to July 20 on www.naijastarsearch.com with ten million naira prize money and other consolation prizes.
Promising talents will be invited to the physical audition in Lagos from July 22 to 24.
“Naija Star Search reality show is quite different from other reality shows anyone has seen before because this particular show is not about celebrating foreign music. It is about celebrating Nigerian music. If you go to some talent show rehearsals, you would hear them singing Beyonce, John Legend, and Kanye West’s songs. There will be no foreign songs; only Naija sounds, Afrobeats precisely,” he said.
“Let’s look at the way Nigerian Music is being accepted today, trying to gain worldwide attention. We have a population of about 200 million people, let’s look at Jamaica which has a population of about 6 million people, everybody knows it is Reggae music that is popular in Jamaica. It is popular among 6 million people in Jamaica; everybody all over the world sings Reggae music. I want everybody to be singing Afrobeats too.”
Kehinde “Kenny” Ogungbe, is a Nigerian DJ, music producer, television presenter and music executive. He is the founder and eponym of the label Kennis Music, and is the CEO alongside Dayo “D1” Adeneye. They own Kennis 104.1 F.M, Lagos.
Pulse/O.O
