‘Lagos Fashion Week’ designers take over Spotify’s October playlist

Spotify, a global online streaming platform says no fewer than ten designers from the 2023 edition of Lagos Fashion Week have  taken over its flagship playlist, “Fashion Forward”,  for October.

Victor Okpala, Spotify’s Artiste and Label Partnerships Manager for West Africa, disclosed this in a statement on Thursday.

“Ten designers from this year’s Lagos Fashion Week have taken over Spotify’s flagship fashion playlist, Fashion Forward, for the month of October.

“They are Abigail Ajobi, Emmanuel Okoro, Frank Aghuno, Bubu Ogisi, Aristide Loua, Michelle Adepoju, Adebayo Oke-Lawal, Sisiano Paolo, Taju Ibrahim and Iona McCreath, hailing from various parts of the continent , including Nigeria, Côte d’Ivoire, and Kenya,” he said.

Okpala stated that the curated playlist featured tracks that would complement their runway exhibitions, providing a seamless fusion of music and fashion.

“Fashion and music are intertwined partners, mutually influencing one another in a dance of creativity and self-expression.

“Spotify consistently demonstrates its support for various facets of creativity, seamlessly blending different parts of the industry,” he said.

Music and fashion collide! 🔥🇳🇬

Hit play on the sounds that inspired the designers of Lagos Fashion Week @LFW_NG: https://t.co/kKW3JAPTLv pic.twitter.com/9KvaHiYlAs

— Spotify Africa (@SpotifyAfrica) October 12, 2023

Okpala said  that this unique partnership between Lagos Fashion Week and Spotify highighlighted the designers’ individuality and the exceptional contributions both parties bring to the world of music and fashion respectively.

He said their selections for the playlist span a wide range of genres, featuring Afrobeats tracks from acclaimed artists like Burna Boy, Davido and Rema.

“Listeners can expect to discover Afropop hits from the likes of Mali’s Fatoumata Diawara, a dive back into the past with Fela Kuti, along with alternative sounds from emerging Nigerian talents such as SGaWD and Lady Donli, Ghana’s Amaarae and Kenya’s Just a Band.

“The Fashion Forward playlist, boasting nearly 46,000 saves, stands as one of Spotify’s highly favoured fashion playlists, joining the ranks of others like Runway and Fit Check.

“Its audience spans from young adults in their late teens to individuals in their forties.

“Notably, it enjoys widespread popularity in diverse global cities including Lagos and Los Angeles, as well as countries like Japan and the UK,” he said.

The 2023 edition of Lagos Fashion Week is to hold from October 24 to October 29.

As we countdown to the 13th edition of Lagos Fashion Week, we welcome you to experience fashion from the dynamic city of Lagos; its energy, its unrivaled confidence. pic.twitter.com/Oley6Tw2RL

— Lagos Fashion Week (@LFW_NG) October 14, 2023