Lagos rebrands to boost tourism

Eniola Ajayi, Lagos

As part of efforts to boost tourism and make Lagos the preferred destination in Africa, the State government has designed a digital application named One Lagos App’.

The Commissioner for Tourism, Arts and Culture, Mr Folorunsho Folarin-Coker made this known at a news briefing on the activities of the Ministry in the last one year.

Mr Folarin-Coker said the app was developed to enable every resident and visitors in Lagos make informed decisions on tourism choices and destinations within the State.

According to him, the app showcases “the true spirit” of Lagos by providing real  time information on arts and cultural events, nightlife, entertainment, lodgings as well as emergency services, traffic and weather reports and much more.

Mr Folarin-Coker announced that the app and an interactive website would be unveiled later this month as part of activities to celebrate the 50th anniversary of the creation of Lagos State next year.

Lagos branding
In the words of the Commissioner, the Ministry recognised the importance of strategic branding of destinations to the development of tourism.

He said the One Lagos, Love Lagos and One Lagos Fiesta brands’ had already been registered at the trade mark registry.

“The ‘One Lagos’ brand is scheduled to be launched formally before the end of this month and will serve as the countdown to “Lagos @50” celebrations. The launch will ensure the promotion and development of the culture of Entertainment, Arts and Leisure in the State, formally unveil the “ONE LAGOS” logo and memento, maximize economic benefits from Tourism and identify with the vision of the government for the inclusion of communities,” Folarin-Coker stressed.

Cataloguing of sites
The Commissioner said the Ministry had conducted a survey of all monuments and historical sites within the State with a view of restoring them, while explaining that restoration work at the Badagry Heritage Museum would soon begin.

“The Ministry has carried out studies on the development of monuments such as the Sungbo Eredo Rampart, regarded as one of Africa’s most prominent monuments, located in Eredo town, Epe Division as well as the Ejinrin Slave Market and Port, and the first Post Office in Lagos all in Epe (on the Island of Lagos), with a view to rehabilitating the heritage sites which are all unique landmarks of our heritage as a people.”

“The Lagos State Governor, Akinwunmi Ambode and the Honourable Minister for Information and Culture, Lai Muhammed, recently visited the National Museum, Onikan and spoke about the State government’s plan, in collaboration with the federal government, to upgrade the monument into a more befitting international standard museum in preparation for the celebration of Lagos @50 coming up in 2017.”

He further explained that, “Also, the Ministry has conducted findings to ascertain the present state of the Badagry Heritage Museum and other heritage sites in Badagry with a view to arresting the obvious deterioration of the facilities. It was discovered that the Badagry Museum indeed required a total and complete restoration and rehabilitation; work will soon commence on the Heritage Museum to restore it to its rightful glory.”

He stated that Lagos State was ready to partner with interested investors in all facets of tourism, entertainment and hospitality to boost the nation’s economy.