Lontor Ambassador Patoranking advises youths to shun drugs

Nigerian Superstar, Patrick Okorie best known as Patoranking has challenged Nigerian youths to protect their future by avoiding any form of drug abuse.

He made the statement in Lagos when he signed the dotted line with the Choice International Group, maker of Lontor products as their new Brand Ambassador.
Patoranking who promised to churn out more songs that would better the society said that most of his lyrical contents are always tailored towards addressing societal menace like corruption, injustice and uplifting the youths, as he promised to continue in that strides in the coming years.
He said the collaboration with the product will bring about fresh initiatives that would involve teeming youths and better the lots of many of them who are desirous of making impact in the society.
“We are going to begin a lot together and we are definitely targeting the youths because we do not want our tomorrow to be endangered, definitely we have to come in, strong and how are we musicians fighting drug abuse, you know me that these are things I stand for am not just an artiste, I use my career to guide people to follow the right direction in life.”
“Everybody in a public space are there for two reasons, either you are there for Glitz and Glamour or service to humanity, but my music is tilted to the service to humanity so, that is why I sing against injustice, corruption, uplifting people, most of these admonitions are right there in my lyrics. I stand for quality, originality and longevity”
The Chairman Choice International Group, Chief (Mrs.) Diana Chen said that the need becomes imperative for the company to invest in the creative industry thereby identifying talents that are bound all across the country.
Chen noted that the company has been in existence in Africa in the last fifteen years and hopes to build a new future for the current and next generation of Nigeria and other African countries that will raised the continental flags higher.
She mentioned that with the official signing of the artiste, the company will birth a lot of initiatives that will drive society particularly the youths to greatness.

According to her “We need a new collection of a new generation of who understands the current society nuances and how to leverage on creativity to change perception about life and make life more meaningful. And we are using Patoranking to use his fan base to pass alot of message across to the youth, that they can be better in life.”
In his remarks, the Group Head of the company, Mr. Jubril Arogundade maintained that company have always supported the creative industry accross the globe with all her products, stressing that bringing an A-list Patoranking onboard is to genuinely invest in the youths and give more to the creative space in Nigeria.

“We are very significant of the person we are making as ambassador in the history of Lontor, over the years we have always had someone who understands the intricacies of all sectors, Patoranking is not just a musician, he is also an entrepreneur so, the partnership will be both for business and entertainment to expand the brand across his fan base in Africa and Globally”
He stressed that Nigeria entertainment industry is one of those to be reckoned with in the world today and the company is using Patoranking as a brand to push the Nigeria’s brand to the world.

O.O