Northern Hibiscus organizers launch 2.0 Hub in Abuja
Gloria Essien, Abuja
Nigerian men, particularly from the northern extraction have been urged to support their wives and encourage them to achieve their goals.
A former Director General of the Nigeria Agriculture Research Institute, Prof Baba Yusuf Abubakar, said this at the Launch of the Northern Hibiscus 2.0 hub that took place in Abuja.
He said Nigerian women are blessed with different hidden potentials requiring nurturing. He also noted that when women are empowered, the family and the nation at large benefit from it, Prof. Abubakar who is the spouse of the Founder, Northern Hibiscus (NH) Aisha Falke and chairman of the Launch, said that the hub has empowered Northern women and youth nationwide.
“ Globally, women are supported and encouraged, because a lot of them are talented but usually they are not given the opportunity for their best to come out. I feel that when women are empowered, they support the family. Even if the man is the breadwinner, he’ll be supported by the woman. There are issues of mental health that depress women when they are not doing anything but when they are engaged and doing something productive, they get excited. And even the husbands are happier when they have women that are doing something and helping the family generally”. He commended the operator for the foresight and initiative.
On her part, the Founder, of Northern Hibiscus (NH) Mrs Aisha Falke said that Northern Hibiscus which began as a little social media page has grown in leaps and bounds. She said that the platform had pioneering economic transformation and digital revolution in Northern Nigeria
” We are pleased to tell you that what began as a humble blog eight years ago, to highlight the rich history of Hausa-speaking Nigerians, has grown into a thriving community that is now spearheading economic transformation in northern Nigeria. The new Northern Hibiscus (NH2.0) is an innovative platform created to empower individuals in this community globally, particularly women and youth”. Ms Falke said.
She stressed that the hub is home to more than 100 million people in the country and seeks to prosper and contribute to the rise in digital inclusiveness.
” Beyond mere popularity, NH2.0 is a noble channel with almost a million devoted followers on many social media platforms that are dedicated to bringing people together to form a strong connection through the sharing of their goals and experiences.
This innovative product offers a distinctive digital experience that promotes cultural pride, community involvement, and economic progress by fusing entertainment, social interaction, and commerce. It is cutting-edge technology that promotes connectedness and financial inclusivity while also ensuring the community’s continued growth and prosperity.
With the launch of this incredible platform, we intend to shatter all barriers and make use of the chance that technology presents to advance development in the nation’s north. Many of our members have discovered happiness through our matchmaking service, so we will use this space to share real-life stories with our audience through in-depth conversations”. She said.
The entrepreneur also said that the platform, not only celebrates the Hausa people’s heritage but also provides practical tools for small and medium-sized enterprises (SMEs) to blossom.
“I have always been inspired by the resilience and entrepreneurial spirit of the Northern Nigerian community, With Northern Hibiscus, we are creating a space where our rich cultural heritage can coexist with modern business opportunities, empowering individuals and businesses alike to reach their full potential.
” As a company, we are determined to deploy cutting-edge technology to drive connectivity and financial inclusion in these seven areas:
NH Marketplace is a dynamic online marketplace connecting SMEs with potential customers, facilitating business growth and economic empowerment.
NH View is a video-on-demand platform showcasing short films, interviews, skits, and podcasts, highlighting Northern Nigerian culture and creativity.
NH Pay is an escrow service tailored for online transactions, enhancing trust and security in business dealings. “ She said.
Some of the guests at the launch commended the platform for its interactive abilities and for providing a forum for open discussions on a wide range of topics, encouraging knowledge sharing and community engagement. They noted that the launch of the Northern Hibiscus 2.0 website would further increase awareness on issues affecting women in northern Nigeria and beyond.
The hub promises to uphold cultural legacy, encourage community involvement, and propel economic empowerment in the country.
