Minister Urges APRA Executive Council to Prioritise Policy Integration

Mnena Iyorkegh, Abuja

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Nigeria’s Minister of Information and National Orientation, Mohammed Idris, has called on the newly elected Executive Council of the African Public Relations Association (APRA) to work closely with the African Union Commission and the Council of Ministers to ensure that public relations remain central to policy formulation, program execution, and project implementation.

The Minister made the call while felicitating the Newly elected Executive Council of the African Public Relations Association (APRA) at the 35th APRA Annual Conference and Annual General Meeting (AGM), held in Abidjan, Côte d’Ivoire from May 13-18, 2024.

Mohammed Idris, also a Fellow of APRA, acknowledged the significance of the election for the advancement of public relations across Africa, adding that while it is a pivotal moment for APRA, the collective expertise, and leadership of the newly elected Executive Council would be instrumental in attaining the long-term vision of the association.

Also Read: Public Relations Practitioners Urged To Be Custodians Of Truth

Idris urged the new Executive Council to “continue the trajectory of reforms in APRA,” stressing the importance of expanding the democratic space by encouraging greater participation of national public relations institutions across the continent.

He highlighted the need for inclusivity and collaboration to strengthen the public relations profession in Africa.

“Public relations should be at the heart of policy, programs, and project implementation,” he stated.

The new APRA Executive Council comprised of Arik Karani from Kenya as President, Dr. Michele Mekeme from Cameroon as Vice President, and Dr. Omoniyi Ibietan from Nigeria as Secretary-General.

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