MTN Nigeria Rebrands Fibre Broadband to FibreX

A leading technology company, MTN Nigeria, announced on Friday the rebranding of its fibre broadband service to FibreX.

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Mr. Egerton Idehen, Chief Broadband Officer at MTN Nigeria, described the rebranding as a significant move toward delivering next-generation internet solutions across the country.

Previously known as MTN Fibre Broadband, the new FibreX brand reflects the company’s commitment to providing ultra-fast, reliable, and accessible internet services, in line with the National Broadband Plan (NBP) 2020–2025.

Idehen highlighted that the NBP aims for 70 percent broadband penetration by 2025, with internet speeds of at least 25 Mbps in urban areas and 10 Mbps in rural regions.

“The launch of FibreX reiterates our dedication to supporting Nigeria’s digital transformation journey.

“By enhancing our infrastructure and services, we aim to bridge the digital divide and foster inclusive growth,” Idehen said.

He pointed out that FibreX is set to play a key role in the Federal Government’s plan to expand the nation’s fibre optic network by 90,000 kilometres, boosting the national fibre capacity from 35,000 km to 125,000 km.

Idehen further emphasized that FibreX provides ultra-fast, reliable internet connectivity designed to meet the varying needs of Nigerians, from urban centres to remote communities.

“While the service continues to rely on our powerful FTTH (Fibre to the Home) infrastructure, the new brand name represents a more modern, relatable, and emotionally engaging identity,” he said.

He explained that the name FibreX was chosen to create a more customer-friendly brand that resonated with users and positions MTN to lead the conversation on what premium internet should feel like.

“The goal is to educate and excite consumers in home-passed locations about the benefits of FibreX,” Idehen said.

He clarified that home-passed locations referred to the number of premises within a service area that could potentially be connected to an FTTH network.

“As Nigeria advances toward a digitally inclusive future, initiatives like FibreX are essential to closing the digital gap and achieving nationwide connectivity,” Idehen said.

NAN/Oluchi