Netflix expands language options on TV to attract global viewers

Netflix has expanded its language options for television viewers, allowing users to select from the full list of available subtitles and dubbing languages for any title.

This update aims to make Netflix’s global catalogue more accessible, especially as nearly a third of its viewership comes from non-English language shows. ​

Previously, TV users could only choose from a limited selection of languages based on their location and settings. Now, they can access the complete range of available languages for any title, similar to the flexibility already offered on mobile devices and web browsers.

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For instance, a user can watch an English title like “Bridgerton” with Spanish dubbing and Korean subtitles, or opt for Japanese dubbing with Portuguese subtitles. ​

Netflix offers subtitles in 33 languages and audio dubbing in 36 languages across its catalogue, though the exact number of available languages may vary by title. This change responds to numerous user requests for more language options on TV platforms. ​

This move reflects Netflix’s commitment to enhancing accessibility and catering to its diverse global audience by providing more inclusive viewing experiences.​