The Nigerian Government has reaffirmed its commitment to supporting the All Africa Music Awards (AFRIMA) and the broader creative industry, as part of ongoing efforts to position Nigeria as Africa’s leading tourism destination.
The Minister of Art, Culture, and the Creative Economy, Hannatu Musawa, made this known at an event titled “Patron’s Dinner with the Jury,” organised by AFRIMA in Lagos.
Musawa emphasised that the future of Nigeria lies in the creative sector and pledged the Federal Government’s full support for initiatives that promote the arts, culture, and entertainment.
“The future of Nigeria lies in the creative industry. We are here to give our full support to AFRIMA,” she said.
“Nigeria’s creative industry holds the key to our nation’s future, and AFRIMA is a vital part of that journey.
We believe in the power of creativity to shape Nigeria’s destiny, which is why AFRIMA has our full backing. It represents the promise of Nigeria’s creative future.”
She reiterated the government’s commitment to collaborating with stakeholders to expand opportunities across the sector.
“We are available to work with everyone across all platforms, and we will continue to expand our reach to boost tourism in Nigeria.
Our commitment is to broaden partnerships and strengthen Nigeria’s tourism sector
Collaboration across all fronts is key, and we will keep intensifying our efforts to promote tourism nationwide,” she added.
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AFRIMA President, Mr. Mike Dada, stated that the platform is leveraging music as a strategic tool to elevate Africa’s presence in the global creative economy.
He noted that AFRIMA’s mission extends beyond recognising musical talent, aiming also to tell Africa’s authentic story on the global stage.
“Music remains a powerful unifying force, capable of bridging cultural divides across the continent while also positioning Africa competitively in the international market.
Our goal is not just to celebrate African music, but to use it as a medium to shape perceptions, foster unity, and unlock economic opportunities across borders.
AFRIMA will continue to create platforms where African voices are amplified globally, ensuring the continent is recognised as a key player in the creative and cultural industries.”
The event was attended by numerous celebrities and stakeholders from various sectors across the country.
Since its inception, AFRIMA has consistently worked to promote African music, culture, and identity on the global stage while fostering unity among African nations.
AFRIMA 2025 will take place in Lagos from November 25 to 30.
The programme will feature the Africa Music Business Summit, the Music Village Concert, the Nominees Party, and the Awards Ceremony, which will be broadcast in over 84 countries.