Nigeria’s Ministry of Art, Culture, Tourism, and the Creative Economy, in collaboration with the Lens for Good Initiative, aims to empower Nigerian creatives and enhance the nation’s cultural heritage through a strategic partnership.
The agreement, formalised in Abuja, outlines a commitment to work together in reinforcing national identity through positive storytelling, stimulating economic growth within the creative sector, and promoting skill development through training, mentorship, and resource-sharing initiatives.
Through this partnership, Nigerian creatives will gain access to digital resources, mentorship, and learning materials, as well as training and workshops in photography, filmmaking, digital storytelling, and content creation.
The initiative will also facilitate collaborations on flagship film and production projects showcasing Nigeria’s culture and creativity.
In her remarks, the Minister of Art, Culture, Tourism and Creative Economy, Hannatu Musawa, stated that the partnership with Lens for Good Initiative is a key step in propagating economic diversification.
She said, “This partnership is a key step in advancing President Bola Ahmed Tinubu’s Renewed Hope Agenda for economic diversification. It will nurture the next generation of talent within Nigeria’s creative space, and the stories emerging from this partnership will not only celebrate Nigeria’s cultural identity but also help reshape global perceptions of Nigeria and strengthen our soft power.
“We are committed to empowering Nigerian creatives and providing them with the resources and opportunities they need to succeed.”
The Lens for Good initiative will provide Nigerian creatives with resources, training, and mentorship to promote authentic Nigerian narratives and showcase the country’s rich cultural heritage globally.
The partnership is expected to create new opportunities for Nigerian creatives, promote cultural tourism, and contribute to the country’s economic growth.
