Nigeria, US Unlock Economic Opportunities In Creative Sector

Mnena Iyorkegh, Abuja

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The United States and Nigeria are set to deepen collaboration and unlock economic opportunities in the creative sector, following the successful visit of U.S. Arts Envoys, Pipeline Vocal Project, to Lagos and Abuja.

The initiative highlights the U.S. Mission in Nigeria’s commitment to commercial diplomacy by showcasing Nigeria’s creative industries to the U.S. music and arts scene, recognising their potential to drive mutual prosperity.

Pipeline Vocal Project, an award-winning vocal trio from Alaska renowned for their genre-bending arrangements and energetic performances, engaged Nigerian audiences through live concerts, mentorship sessions, and interactive masterclasses.

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In Lagos, the group led workshops with students from the University of Lagos (UNILAG) and the Musical Society of Nigeria (MUSON), as well as jam sessions with young artists at Ogidi Studios.

Their visit culminated in a vibrant concert at Terra Kulture, bringing together emerging Nigerian talent in a celebration of creativity.

Speaking on the programme, U.S. Consul General Rick Swart said: “Pipeline Vocal Project’s visit to Nigeria has been an outstanding representation of American musical excellence, with their mentorship, collaboration, and performances inspiring a new generation of Nigerian artists. 

“We are proud that this concert sits within our broader portfolio of artist exchanges that connect U.S. and Nigerian creatives. These people-to-people links complement the U.S. Mission’s efforts to broaden economic opportunity, deter illegal migration, and make both our countries stronger.”

U.S. Embassy Public Diplomacy Counsellor Lee McManis added, “We celebrate music’s unique ability to connect people, transcend borders, and foster mutual understanding. This event is part of our ongoing effort to build stronger ties between the creative industries in the United States and Nigeria. We’ve seen firsthand how Nigerian artists are influencing the U.S. music scene and vice versa.”

Pipeline Vocal Project’s founder, Lisa Hawkins, reflected on the tour, saying, “Our time in Lagos and Abuja has been nothing short of inspiring. We have toured over 12 countries, but Nigeria stands out. You can feel the incredible drive and creativity that thrives here. From our masterclasses with students and music jams to our two concerts in Lagos and Abuja, we have seen how music can strengthen cultural ties between the United States and Nigeria, creating space for meaningful collaboration.”

In Abuja, the trio delivered masterclasses at Abba Music Studio (AMS), covering beginner, intermediate, and advanced vocal techniques.

AMS, whose curriculum is shaped by global music education standards and U.S. best practices, hosted a showcase concert where Pipeline Vocal Project performed alongside emerging artists, including Oiza x Meyi, Jerell Ebuka, and Yakubu Worship.

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