Nigerian Company emerges as sole licensee for rebranded Texaco Lubricants
Salamatu Ejembi, Lagos
Chevron Corporation has relaunched Texaco lubricants into the Nigerian market, making Tethys Ltd, a Nigerian company, the sole brand licensee for the product across the country.
Speaking at the Chevron-Tethys Texaco Lubricants relaunch in Lagos, Mr Jaap Jan Mohlmann, Manager, Distributor and Export Sales, Chevron, said the company was happy for its re-entrance into the Nigerian market.
Mohlmann said Texaco, being one of the most recognised largest lubricants in the world with an integrated supply chain, had been in Nigeria for a long time building an extensive network.
Mohlmann, while assuring Nigerians that the products would be affordable and durable with guaranteed quality, stressed that the lubricant products are the best for Nigerian users.
“The Nigerian economy is fast growing in Africa despite the challenges, and they drive the quality demand across Africa. So, when you are not in Nigeria, you will not be successful anywhere else.
“The demand for high-quality products in Nigeria is increasing, the interest of Nigerian people is to progress and become better and that’s where we fit in,” he said.
Also speaking, Mr Habib Bello, the Managing Director, of Tethys Ltd., said the company feels honoured and privileged to be the brand licensee.
“The difference is that in the past the kind of relationship we had was a relationship where people solely import their products and distribute them in the country. However, ours is a different arrangement because of local production; all the raw materials and all packaging materials, the bottles, cartons, labels, everything is sourced locally here.
“That means it will reduce our landing cost and make our product more affordable. These are very trying times in the economy and whatever product you want to push out, you must have the empathy of the consumers,” Bello said.
He said that the company which was incorporated in June 2020, would continue to explore more opportunities in the industry to increase its market share.
