Nigerian fashion brand, I.N. Official, has partnered Meta to launch what it described as the first-ever Artificial Intelligence-powered fashion collection at the Africa Fashion Week in London.
Meta’s Public Policy Director for Sub-Saharan Africa, Balkissa Idé Siddo stated this in a statement made available in Ibadan on Friday.
According to the statement, the unveiling of the Fall/Winter 2025 collection tagged: ”Transcendence” is scheduled to hold on Saturday, Aug. 9.
She said the collection was developed with the aid of Meta AI’s creative technologies, from the concept stage through design and visualisation.
She added that the collaboration marked a significant step in redefining how fashion is conceived and developed, using accessible AI tools to push boundaries in creative expression.
“We are excited to see how Meta AI is powering bold new expressions of African fashion on a global stage.
“This collection shows how Meta AI; available in apps people use every day, like WhatsApp, Instagram, Facebook and Messenger, goes beyond being a tool.
“It becomes part of the creative process, helping every creator dream bigger, build faster and bring new ideas to life,”she said.
According to Idé Siddo, the partnership highlights the increasing role of African creativity in shaping global narratives.
The Designer, Ifeanyi Nwune, Creative Director of I.N. Official, said the partnership allowed for the exploration of fashion through a fusion of technology and culture.
“With Meta AI, we are transcending into an African future fueled by unity, creativity, and technology,” he said.
Nwune said that Meta AI’s “Imagine” feature was instrumental in generating image prompts that served as mood boards for the designs, including one blending the traditional Agbada with the Japanese Hakama style.
He added that Meta AI also assisted in suggesting functional, yet artistic accessories for both men’s and women’s fashion, based on specific keywords used during the creative process.
Founded in 2012, I.N. Official is known for its influence among young creatives and its high-powered collaborations within and outside Africa.
Meta described its AI assistant as the world’s most accessible, integrated across platforms such as WhatsApp, Instagram, Facebook, Messenger and meta.ai, to support learning, creativity and everyday productivity.
The collaboration, according to the company, reaffirms Meta’s commitment to empowering African creatives with tools that enable them reach and engage global audiences.
NAN / Foluke Ibitomi