The Nigerian Red Cross Society has called for an urgent shift toward local funding sources for humanitarian aid.
President of the Society, Prince Oluyemisi Adeaga, made the call in Abuja, Nigeria’s capital, at the unveiling of its Humanitarian Brand Ambassador.
He highlighted how recent funding cuts from international donors, including the United States Agency for International Development (USAID), represent both a challenge and an opportunity for Nigerian humanitarian organisations.
“The recent withdrawal of USAID funding is a significant blow to humanitarian efforts, further limiting resources for those in dire need,” said Prince Adeaga.
He, however, noted that despite these daunting obstacles, the Society does not despair.
“The Nigerian Red Cross Society—a sure sign of hope—remains steadfast, committed to becoming a dynamic voluntary aid organization that leads in the satisfaction of humanitarian needs and protects the dignity of the most vulnerable communities to build resilience.”
Prince Adeaga also underscored the importance of unity in addressing societal challenges:
“Humanity or being human is the very first thing. Nobody is born into a tribe or religion, but as people grow, they are taught to cling to certain tribes or cultures. If we recognize our common humanity, we can break barriers and come together to solve the pressing issues facing our communities.
“As foreign aid continues to decline, the Nigerian Red Cross Society calls on individuals, corporate organizations, and government institutions to support local humanitarian efforts, ensuring sustainable assistance for vulnerable populations across the country.”
According to him, the appointment of Olori Temitope Enitan-Ogunwusi, wife of the Ooni of Ife, as its newest Brand Ambassador marks a strategic initiative to strengthen local participation in humanitarian efforts.
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As a dedicated philanthropist with extensive experience in social impact initiatives, she will leverage her platform to advocate for increased local support and mobilize resources for life-saving initiatives.
Responding, Olori Temitope expressed her commitment to the new role:
“Joining the Nigerian Red Cross Society as a Brand Ambassador is both an honor and a call to action. I intend to use my voice, my platform, and my network to amplify the urgent need for local support in humanitarian efforts. This is not just about giving—it is about building a culture of compassion and responsibility.”
She further emphasized that philanthropy is a necessity rather than a choice:
“Everywhere I look, I see people in need—women, children, and entire communities struggling to survive. How can I turn away? Giving back is not just about charity; it is about restoring dignity, hope, and opportunity to those who need it most.”
With close to 1 million volunteers, the Nigerian Red Cross Society is the country’s largest humanitarian organization, dedicated to alleviating human suffering and promoting the health and well-being of communities across the country.
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