Nigerian Technology Company Launches Online Radio Advertisement Platform

An indigenous technology company, Space Universe has officially launched an online radio platform which is also a digital Marketing and technology company in Nigeria.

 

The digital platform launching held in Lagos State Southwest Nigeria was to formally introduce and demonstrate the Radioaspread.com, a new product to the media industry and the general public.

 

The guest speaker, Mr. Femi Adelusi while delivering his speech titled ” Technology Adoption to Automate Media Buying Process” said that the adoption of technology to automate the media buying process has grown significantly in recent years.

 

Mr Adelusi who is the president, Media Independent Practitioner Association of Nigeria (MIPAN) said that the trend is driven by the increasing complexity of the media landscape,hence, the need for greater efficiency in media buying, and the availability of advanced technologies that make automation possible.

He further stated that, “This trend is expected to continue to grow in the coming years, as advertisers increasingly turn to advanced technologies to improve the efficiency and effectiveness of their media buying efforts where the ability to target specific audiences and track campaign performance is particularly valuable.

 

This is the reason MIPAN is supporting the innovation behind the radioadspread.com, and commend the dogged efforts of this team to bring this product to reality. Imagine an all-in-one radio advertisement booking platform that gives us access to all radio stations in Nigeria, and instantly schedule radio commercials on targeted radio stations and track the performance of our campaign from the comfort of our offices. This is what Radioadspread.com aims to achieve as it allows advertisers to streamline the media buying process, reducing the time and efforts required to manage multiple radio stations across the country and enables advertisers to target specific audiences more effectively and as well; track the performance of our clients campaigns in real-time.

 

Any tool that helps us to streamline the process and reduce the risk of errors or inconsistencies, which can help to ensure that our clients advertising budget is being used effectively is a win. If radioadspread.com can help us understand how the radio campaign is assisting with our clients overall marketing goals to make informed business decisions and help to improve efficiency and accuracy, then it is a win for our industry.We are happy to partner with this indigenous innovation, developed locally for global advertising industry”.

 

Chairman of the event who is the Chairman, Independent Broadcasters Association of Nigeria (IBAN),Murray Bruce spoke on the theme “‘Radio Advertisement gone digital: Nigeria Lead the way” said that the digital marketing has become increasingly important in recent years, as radio advertising remain effective way to reach a large audience and create an emotional connection with potential customers.

 

Mr Bruce reiterated the key advantages of radio advertising is its ability to reach a wide audience, adding that radio reaches more than 90% of the population, making it an effective way to get your message out to a large number of people.

 

He maintained that radio advertising can be targeted to specific demographics, such as age, gender, or geographic location, which can help you reach the people who are most likely to be interested in your product or service.

 

His words “In addition to its reach and ability to create an emotional connection, radio advertising is also relatively inexpensive compared to other forms of advertising. This makes it a great option for businesses with limited marketing budgets.As we are all aware, technology is the future and it is important that a cutting-edge digital platform that takes the media industry from traditional, rigid and rigorous processes to full automation is activated.

 

This platform will enable business owners, advertising agencies, and marketing managers to easily create and manage radio advertisements remotely and connect with radio stations across Nigeria from anywhere in the world and from the comfort of their offices and homes. Therefore, I introduce to you the Radioadspread.com platform which is a digital platform for advertisement booking, it will give the Nigerian radio stations exposure to a global advertising market, as well, providing us with valuable comprehensive analytics that helps us understand how our content is consumed by listeners and effectively automating our media order purchases and inventories management.This innovation is totally indigenous, developed by Nigerians and for the advancement of radio and advertising businesses globally and we at IBAN are pleased and happy to support it and look forward to working with the radioadspread team to position this brand within and outside of Nigeria. We congratulate the team for this awesome innovation,” he stated.

 

Organizer of the event, Chief Executive Officer of radioadspread.com, Mr Olatunji Idowu said the platform would enable radio stations to generate more revenue and also boost small and medium scale enterprises.

 

Mr Olatunji noted that space Universe was aimed to provide solutions to local and global challenges through innovation and democratise technological knowledge across the industry,reducing inequalities in technological advancements between Africa and the rest of the World.

 

He said the digital revolution has seen the rise of technologies such as artificial intelligence,Machine learning, augmented reality,virtual reality,internet of things among others.

 

The platform was officially unveiled by stakeholders in the media industry, where they called on individuals and agencies to seize the opportunities provided by the new platform.

 

Lateefah Ibrahim