Nigeria’s Funeral Industry: A Path to Job Creation, Economic Growth – Chukwumobi

The Chief Executive Officer (CEO) of Apams Funeral Ltd, Dr. Kevin Chukwumobi, has shared insights into Nigeria’s evolving funeral industry, noting that it is a path to job creation and economic growth.

Speaking to Voice of Nigeria in Awka, Anambra State, Dr Chukwumobi said: “The funeral sector in Nigeria remains in its developmental stages, significantly lagging behind established markets like the United States and the United Kingdom.

“While the US funeral industry is valued at $20 billion and the UK’s at £3 billion, most of their companies are multinational corporations with substantial market capitalizations. For instance, the leading funeral provider in the US is worth over $10 billion, operating more than 2,000 locations. In contrast, Nigeria’s industry is still maturing, facing various challenges in recognition and perception.”

He attributes this slow evolution to prevalent misconceptions regarding the funeral industry.

“Many Nigerians continue to view the sector through a superstitious lens, which deters talented professionals from pursuing careers within it. This stigma hampers the industry’s ability to attract skilled individuals, perpetuating a cycle of underdevelopment,” he lamented.

“To combat this negative perception, Apams has made strides to modernise the industry. By positioning itself as a corporate entity, the company has successfully attracted young professionals with competitive salaries that rival those in other fields. 

“While the exact financial worth of Nigeria’s funeral industry remains elusive, a noticeable growth trajectory is evident. Cultural and religious practices do present challenges, yet the industry is progressing. Apams currently operates with 18 offices nationwide, establishing itself as one of the largest funeral service providers in Nigeria.”

Chukwumobi notes that societal progress plays a crucial role in how the funeral industry is perceived. He cites South Africa as an example of a country where the industry thrives, suggesting that increased understanding and appreciation for the sector can lead to greater acceptance among young professionals and the broader community.

Over time, he envisions that educational institutions will begin to offer formal courses on funeral services, emulating practices seen in prestigious universities abroad.

Addressing common misconceptions, he emphasises that funeral service providers do not wish for death to occur; rather, they focus on providing necessary services to those in need. He draws a parallel to other professions, indicating that just as doctors, soldiers, and police officers do not pray for crises, funeral service providers are committed to helping families navigate their grief with dignity and compassion.

Critics often label the industry as extravagant, pointing to lavish burials and superstitious practices.

However, the CEO argues that luxury and economy coexist in every facet of life, with funerals being no exception. He also highlights that extravagant burials frequently serve as a celebration of the deceased’s legacy, reflecting the care these individuals received in life.

The conversation surrounding expensive burials is increasingly relevant. He points out that, in certain cultures, such events stimulate economic activity across various sectors, including catering, textiles, photography, hospitality, and event planning. In Igboland, for instance, funerals are deeply interwoven with local economic development.

Looking ahead, Chukwumobi believes that innovation is the key to growth for practitioners in the funeral industry. Continuous improvement and adaptation to global standards will be essential for success.

He reiterates that the funeral industry plays a vital role in society.
“By providing comforting services and easing the burdens faced by the bereaved, the sector significantly contributes to mental health and overall well-being.”

Notably, he asserts that the funeral industry has the potential to generate over one million jobs annually, positioning itself as a critical player in Nigeria’s economic landscape. As the sector continues to evolve, it may not only redefine how death is perceived but also enhance the livelihoods of countless Nigerians.